Podcast Talent Coach

You can really grow your podcast audience when you leverage other podcasts. Even when you don't have a podcast of your own, appearing on other podcasts can really drive your business. Today, I want to give you three tips to leverage other podcasts to reach your goals. LET'S CHAT First, you and I need to chat. I want to help you create your podcast strategy. What are your podcast goals? Are you trying to build your business? Do you simply want to grow your audience to advance your cause? You can continue to throw things at the wall hoping something sticks. You can waste days and weeks and months going through trial and error trying to find the magic secret to become an overnight success. Or, you can build a strategy and methodically execute it to reach success. Which sounds better to you? Let's get on a podcast strategy call and build your plan. It's my gift to you for being a listener to this podcast. Apply for your call at www.PodcastTalentCoach.com/apply. On the call, we will build your strategy. Then, I'll

People are creatures of habit. To grow your audience and build your business, you need to publish with consistency. Get your listeners in the habit of listening to your show every week. MY FAVORITE One of my favorite podcasts is 48 Days to the Work You Love by Dan Miller. I am in the habit of listening to Dan regularly. Dan Miller believes we can all find – or create – work that is meaningful, purposeful, and profitable. He shares real world examples on the show every week. Dan is referred to as the nation's leading authority on work, career and business start-up. His show continues to sit solidly in the top 1% of all podcasts in the world. Do you think that happens by accident. Dan has been publishing an episode every week for over 800 episodes without ever missing a week. I listen to 48 Days every Saturday while I'm working around the house. Dan actually publishes on Friday. He records every Wednesday. It doesn't matter when Dan publishes, because I listen when it is right for me. As long as he maintains co

Many podcast experts will teach you how to launch your podcast. Some try to help you monetize the show. But, they are all missing your marketing strategy. Chi's Podcast "Cheers to Your Prosperity" HERE Find Chi the Mindful Bookkeeper at HERE Enroll in podcast training "How To Grow Your Audience" HERE The experts want you to believe you should grow your audience large enough to land some sponsors. That is the biggest mistake you could make. When looking for a traditional sponsor, you need more than 5,000 downloads per episode. According to Rob Walch, VP of Podcaster Relations at Libsyn, the July 2022 statistics across all Libsyn podcasts shows the median downloads is 165 downloads per episode. The median is the middle. If you stack them up smallest to largest, the one right in the middle is the median. Therefore if you are getting more than 165 downloads an episode, you are better than 50% of all podcasts. Only 8% of all podcasts on Libsyn get more than 5,000. That means the other 92% of us aren't playing in

Speaking is a great way to grow your audience and increase your downloads. Unfortunately, many people fear public speaking. There are many ways to leverage speaking other than being onstage. GROW YOUR AUDIENCE If you would like to grow your audience, join me for a free workshop. It's called "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. If you're like most podcasters, you have struggled to grow your audience. It has been a challenge to fill your pipeline with qualified prospects for your business. I know you don't want to spend a ton of money on ads that don't work. Let me help. I'll show you a much more effective process without throwing away good money. Join

Many podcasters want to use their podcast to create an online business. Rob Kaiser wants to use his podcast to help grow his family business that produces hand-crafted products. York Meadow Farm creates batches of probiotic-rich fermented foods and all-natural bath and body products, scented with pure essential oils. They are sold online and at farmers' markets. Now, he is ready to take it to the next level. There are many trainings that help you create online business. The funnels, the landing pages and the process. But, how do you grow a business that sells physical products? MASTERMIND There is a power that comes with surrounding yourself with other powerful minds. Napoleon Hill talked about it in "Think and Grow Rich". It is the power of the mastermind. When two or more minds come together, the power they create is unstoppable. If you are working to grow your business, you should find a group of your own. There are various reasons to join a mastermind group. Through the collective mind, you will come acro

A podcast can be a powerful marketing tool for your business. To start a podcast, you simply need to follow a plan. Structuring your podcast properly when you start is critical if you hope to use it as a marketing tool. On this episode, I want to take you behind-the-scenes of a coaching session to see how I help Jeanette Shorey lay out a podcast concept that she can start that will help her grow her online membership community. You can download my detailed Podcast Launch Checklist and get a video to show you how to start at www.PodcastTalentCoach.com/launch. SIX STEPS TO START There are six steps to creating a powerful, profitable podcast. The first three steps help you start off on the right foot. The second three steps help you start driving your business. To begin, the first three steps are purpose, program and platform. After you've built the foundation, the next three steps are produce, promote and profit. Let's look at each of those steps in order. PURPOSE Your purpose is your why. Without a solid why,

Your podcast is a powerful marketing tool for your business. It sits at the top of the funnel to bring people into your world and start them on the sales journey. You simply need to build it properly. The whole process of a funnel doesn't need to be confusing. In this episode, learn to create your listener path to use your podcast to attract high-ticket clients. As we go through this, I want to give you a free resource. Mike Filsaime is doing a special Free MasterClass this week that shows you The Single Best Way to Beat Inflation and Skyrocket Your Income While Avoiding Hundreds of Hours of Blood, Sweat and Tears of Frustration. He’ll show you how to get a complete set of tools so you too can "do wonderful things." He believes in people. So, his company has a ".cm" domain. Why? Well as he says: "Dot C M because Customers Matter." Here’s what you can expect when you attend this MasterClass: EXPOSED: How the old, clunky, expensive, and outdated platforms you use to run your online business are not optimized

Are you thinking big enough? Do you start small enough? We need to have big goals. But to reach those goals, we need to start small and focus. We often overestimate what we can accomplish in one year. However, we underestimate what we can accomplish in five years. GUEST ON MY SHOW Would you like to be a guest on this podcast AND get a coaching call at the same time? I would love to give you a coaching session. In return, I will record the session and may use it as an episode of my podcast. Are you interested? Go to www.PodcastTalentCoach.com/record. That is a link directly to my calendar. Grab a time that works best for you. We will develop your plan and see how I can help and support you to achieve your podcast goals. I may then use that call as an episode of my podcast. We both win. Grab your time at www.PodcastTalentCoach.com/record. GOALS As you create your goals, it is important that you set shortterm and longterm goals. Start with your longterm goal. What would you like to accomplish in five years? Once

For my 400th episode, I've reached out to 7 of my favorite podcasters to share the strategy they use to grow their business. THE BEGINNING This podcast actually started as a blog. After writing for a few months, Dave Jackson from School of Podcasting reached out. Dave is an amazing, generous expert in the podcasting space. I had listened to many of his episodes and knew what he was all about. One Saturday afternoon in 2013, Dave and I jumped on the phone. He told me he saw my stuff on the New Media Expo blog and liked what I was offering. Over the next hour, Dave and I talked about our past, what we were doing online and our visions for the future. We realized there were many ways we could help each other. At one point, Dave asked why I didn't have a podcast. Great question. Podcasters would probably be more interested in listening to a podcast rather than reading a blog. So, I pivoted. On that call, I decided I would launch my own show to help podcasters improve their content and give them more confidence in

There are many ways to increase your downloads. On this episode, you will discover 12 ways to grow your audience. Grab a pen and paper to take some notes. You don't need to use all of these. But you will need to select a few and take action. GROW YOUR AUDIENCE It will be easy for you to take this list of 12 ideas and think you are set and ready to grow. That would be a huge mistake for you. If you truly want to grow your audience, it will take three specific steps. First, find the ideas that appeal to you. These should be ideas that you enjoy and can execute consistently, Next, put the ideas into a strategy that will methodically grow your audience. Be clear on the steps you need to take. Finally, take action. Information alone will not create the transformation. Implementation is the only thing that will make a difference and grow your audience. Making a list of 12 ideas will not move the needle. You must take action. GROWTH STRATEGY There are times when we are too close to the situation to see the solution.

What do you want your listener to do when the episode is over? That is your call to action. Your goal may be to sell your product or service, get listeners to sign up for your webinar or simply grow your audience. Maybe you want your listener to support your cause, or visit your guests website. Before you begin to record your episode, you need to decide the outcome. What will your listener do when the episode is over? Begin with the end in mind. SELLING Some podcasters will tell me they are selling anything. They don't believe they are selling, because they aren't directing people to a sales opportunity like a sales page or coaching session. If you are trying to get your listener to take action, you are selling. When I was little, my brother and I would go to the grocery store with my mom. As gradeschoolers, you can imagine how bored we would get walking up and down the aisles. It didn't take long before Keith and I would tell mom we were going to find the toys while she shopped for flour and cans of corn. Gr

Today, we are answering more podcast questions during a Facebook Live. Many of these questions focus on your podcast production. We talk about intros, music, editing, length, video and more. If you would like to refine your podcast production process, there are surely a few tips in here for you. All of the production resources I mention in this episode are in the show notes at www.PodcastTalentCoach.com/podcasts. RESOURCES MENTIONS Podcast Talent Coach resources/affiliates - www.PodcastTalentCoach.com/jv Introduction template – www.PodcastTalentCoach.com/intro Editing services - www.PodcastTalentCoach.com/editing Royalty Free Music - https://royalty-free-music.bandcamp.com/ Launch your podcast in 30 days or less – July 24th – www.PodcastTalentCoach.com/podcastfast LAUNCH Before we start answering questions, let me invite you to my next training. Are you ready to launch your podcast? Or, do you know somebody that really wants to launch? I have a free training coming up that will show you how to get a show up a

Last week I held a Facebook "Ask Me Anything" session to help podcasters with their challenges. We talk about how to get started, how to structure your strategy to grow your business, how to balance the why with the "how to" and more. If you want to launch your podcast in 30 days, join me for my free training "How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients." It is free to register and it happens on Sunday, July 24th at 7p CDT. You can register at www.PodcastTalentCoach.com/podcastfast. If you have challenges and struggles with any part of your podcast, come join me Sunday evening at 6 PM Central Daylight Time for another "Ask Me Anything". I would like to help you achieve your goals. You can join us for the Facebook Live at www.PodcastTalentCoach.com/facebook. ASK ME ANYTHING Here are the Ask Me Anything questions we answer this week: If you have a solution for how we can get the word out globally to bring in volunteer help to do the global, social media, outreach for this worthy cau

There are two sides of the equation when you are trying to grow your audience. These are the two critical ingredients for growth. To grow your audience, you need to attract new listeners and keep your current listener coming back week after week. We discussed a lot of the data and what growing means back in Episode 393 - Grow Your Audience In 30 Days. To attract new listeners and keep them coming back, follow a three-step process. Those steps include promotions, programming and personality. You will discover how to accomplish each of these steps on the episode today. HOW I DISCOVERED THIS This is a process I have refined over three decades. While getting my degree in Architecture, I fell into radio by accident. Over 30 years, I built number one radio stations and coached successful radio talent to attract huge audiences. We then leveraged that attention to promote products and services for our clients. In 2009, I fell in love with podcasts. It was the Wild West. Content creators could talk about anything they

When you are creating your podcast brand, be intentional. Decide what you want your podcast brand to represent. Then, take the actions to create that brand. Your brand is how your podcast and company are perceived by people who experience it. It is much more than your logo. Your brand evokes emotion for your listeners and customers. A strong, unique brand image is an essential part of building a good relationship with customers. If your listeners and customers feel that you both share the same values, they'll be attracted to your brand. They will likely feel comfortable choosing you over the competition. This is what your podcast can help create. Your content builds this rapport with your listener and reinforces your brand. In reverse, your brand creates a filter for your content. When your content fits the brand, you reinforce the relationship. YOUR BRAND A brand isn't something that happens overnight. It is something you nurture. Your brand will serve as a filter for everything you do. The consistent action

Do you want to grow your audience? Of course you do. Almost every podcaster I encounter wants a larger audience. On this episode, I want to give you ways to grow your audience in 30 days. Here are the resources mentioned in this episode: Libsyn: www.Libsyn.com The Feed podcast: thefeed.libsyn.com Strategy Transformation Call: www.PodcastTalentCoach.com/call Listener Development Worksheet: www.PodcastTalentCoach.com/listener STRATEGY CALL There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole. This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them. If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you. You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goal

If you are using you podcast and email strictly for selling your stuff, you are probably making a big mistake. There is a much stronger strategy. That's what I want to show you today. THE BRIDGE This episode is going to take me much longer to record today than usual. You probably wouldn't even notice if I hadn't brought it up. It won't take you longer to listen. There will just be a lot of edits today. My little buddy Gizmo is getting ready to cross the Rainbow Bridge. The vet says he has cancer. We're not sure how old he is. He came to us as a rescue from a hoarder. We're guessing 13 or 14. Giz has been a little lethargic lately. We thought it was just old age. Yorkies tend to get that way. Then, he lost weight. A lot of weight. He wasn't eating much at all and went from 10 pounds to 6. One vet said he had an infection in his mouth and really needed his teeth cleaned. However, we couldn't get them cleaned until the infection was gone and we did blood work to see if he could handle the procedure. The vet put

Imagine how your podcast and business could grow if you could find 40 partners who would be willing to promote you to their fans. What would that do to your show? How would your client list grow? What would that do to your life. I'll tell you this … it changed my life. That little voice in your head is probably saying, "Who would want to promote me? I only have 4 people in my audience." Well, there are five different types of partners that would be interested in promoting you. Before I give you the five, let me tell you what powerful partnerships have done for me. CHANGED MY LIFE It was July 2020. I was invited to attend a joint venture event called Collaborate. When I hear "networking event", I get a little pit in my stomach. Meeting new people is not something I do in my spare time. Networking events are usually full of uncomfortable conversations of, "Hi, what do you do?" "Wanna dance" at a high school dance is less awkward. But, my friend told me this one was different. I should just give it a chance. So,

One of the biggest challenges podcasters face is how to make money with their show. The biggest reason podcasts don't make money is because the host doesn't have anything the listeners can buy. So, how do you figure out what to offer? What will your listeners actually buy? First, I want you to understand that people buy cheap products. They invest in expensive products. Be sure you are using the right language to attract your ideal clients. If you want to make meaningful money that will make a difference in your life, you need to find a few people who you can superserve at a high level and help them solve their problems. That is something that will get people to invest. WHO I HELP I was in a podcast Facebook group the other day. Somebody posted a meme of a skeleton sitting on a park bench with an exasperated look on its face. The caption said, "Me when I hear people ask how to monetize their podcast." There are many podcasters out there who want you to feel bad about having a desire to make money with your sh

We are answering great questions this week. We'll help you with your interviews, talk about commitment, determine how many shows should you have and talk about a bad episode one. You can always submit your question at coach@podcasttalentcoach.com. INTERESTED OR COMMITTED? Last weekend, my son and I travelled to Boston for a junior hockey predraft camp. It was an opportunity for him to play in front of junior hockey and college scouts and coaches. He played well. We got to see my stepsister and visit my daughter. We saw some fantastic New England architecture, which sparked my love again. I still don't regret never using my architecture degree. As I was watching him play, I got to thinking about why some kids make it and others do not. I coach a high school club hockey team. Coaching is in my blood. I've been coaching in this league since 2004. Reece is a freshman on our high school team. He is arguably one of the best players in the league even at 15-years-old. Our upper-level AA team high school team invited