The Land Of Enterprise: A Business History Of The United States

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This groundbreaking account of the development of American business from the colonial period to the present explains that the history of the United States can best be understood not as a search for freedom—but as a search for wealth and prosperity.

The Land of Enterprise charts the development of American business from the colonial period to the present. It explores the nation’s evolving economic, social, and political landscape by examining how different types of enterprising activities rose and fell, how new labor and production technologies supplanted old ones—and at what costs—and how Americans of all stripes responded to the tumultuous world of business. In particular, historian Benjamin Waterhouse highlights the changes in business practices, the development of different industries and sectors, and the complex relationship between business and national politics.

From executives and bankers to farmers and sailors, from union leaders to politicians to slaves, business history is American history, and Waterhouse pays tribute to the unnamed millions who traded their labor (sometimes by choice, often not) or decided what products to consume (sometimes informed, often not). Their story includes those who fought against what they saw as an oppressive system of exploitation as well as those who defended free markets from any outside intervention. The Land of Enterprise is not only a comprehensive look into our past achievements, but offers clues as to how to confront the challenges of today’s world: globalization, income inequality, and technological change.


  • LandOfEnterprise 01 Open

    Duration: 27s
  • LandOfEnterprise 02 Introduction

    Duration: 08min
  • LandOfEnterprise 03 Ch1

    Duration: 34min
  • LandOfEnterprise 04 Ch2

    Duration: 34min
  • LandOfEnterprise 05 Ch3

    Duration: 33min
  • LandOfEnterprise 06 Ch4

    Duration: 33min
  • LandOfEnterprise 07 Ch5

    Duration: 33min
  • LandOfEnterprise 08 Ch6

    Duration: 39min
  • LandOfEnterprise 09 Ch7

    Duration: 32min
  • LandOfEnterprise 10 Ch8

    Duration: 44min
  • LandOfEnterprise 11 Ch9

    Duration: 38min
  • LandOfEnterprise 12 Ch10

    Duration: 36min
  • LandOfEnterprise 13 Ch11

    Duration: 42min
  • LandOfEnterprise 14 Ch12

    Duration: 42min
  • LandOfEnterprise 15 Conclusion

    Duration: 08min
  • LandOfEnterprise 16 Credits

    Duration: 41s