Uppskill

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Synopsis

Learn a skill and UppSkill yourself and others

Episodes

  • #94 What is cohesive marketing strategy and why it is important for brands?

    05/11/2021 Duration: 03min

    Cohesion meaning stick together means that all the messages you want to convey will be uniform in an omnichannel platform. Let's learn why it is important

  • #93 MoEngage - From An Idea To Serving Fortune 500 Company

    01/10/2021 Duration: 08min

    In its seven years of journeys, MoEngage has served customers of 35+countries. Currently, it has offices in different cities globally including New York, London, Berlin, Singapore, Jakarta, and Bangkok. The startup has its head office in San Francisco, California. We launched new initiatives such as #GROWTH, a new initiative by MoEngage, which provides a peer-to-peer learning platform for 3000+ marketers across 15 cities online and offline.

  • #92 Marketing Placebo Effect - The Psychology Of Nothing

    06/09/2021 Duration: 05min

    Let's learn that how a marketer can convince anyone from nothing 

  • #91 5 Things You should take Care Of When Strategising A Content Ft Ramya Ramachandran

    23/08/2021 Duration: 21min

    Let's understand how content works by Ramya Ramachandran who is the Founder of an amazing agency called Whoppl.

  • #90 An Ultimate Guide to Thrasio Model & How It Is Next Big Thing In Startup Ecosystem

    09/08/2021 Duration: 09min

    Thrasio, a US-based unicorn, has created a buzz due to its unique operations of funding selective online brands. The startup also received $100 million as a profit last year. In the startup ecosystem, it is now known as the Thrasio model. Over $300 million has been invested in Indian startups based on the Thrasio concept.

  • #89 Broken link - Curse or opportunity In SEO?

    06/08/2021 Duration: 09min

     A lot of SEO guys see broken links as an opportunity to build links but sometimes it also becomes a curse. In this podcast we are going to share 3 views regarding broken links 

  • #88 Rags to Riches Story Of Raghunandan Srinivas Kamath ( Naturals Ice Cream origin)

    02/08/2021 Duration: 08min

    In 1984, when Raghunandan Srinivas Kamath started offering Pav Bhaji and fruit-flavored ice creams in his small shop, everyone was surprised with his rare menu. But, Kamath knew what he is doing. Before starting his own business, Kamath worked in his brother’s restaurant to know Indians’ habit to eat sweets at the end of the meal. Very soon, Kamath completely focused on the ice cream business with a brand name of “Naturals” and featured in the top 10 brands of KPMG survey with a retail turnover of Rs 300 crore in FY2020. 

  • #87 How to start with your personal branding?

    30/07/2021 Duration: 09min

    let's talk about you today 

  • #86 Info Edge - The Story of Courage & Reward

    26/07/2021 Duration: 08min

    To settle in their lives, people want to achieve four major goals: education, job, home, and a life partner. Info Edge, one of the oldest Indian internet firms, helps its users in achieving all the above goals. Recruitment solutions, real estate business, matrimony services, and education-related portals are the major areas where Info Edge is active. The firm has also become a known investment partner in the Indian startup ecosystem. Let’s have a quick look at Info Edge’s journey

  • #85 What The Heck Is No Follow Links In SEO & Where Did It Comes From?

    23/07/2021 Duration: 07min

    let's learn about the history and reason for No Follow links

  • #84 Five Most Profitable Indian Business Firms of 2020

    19/07/2021 Duration: 06min

    let's talk about who are the most profitable business firm in India

  • #83 Marketing Is Shifting Toward Creator Economy, Here is Why?

    16/07/2021 Duration: 10min

    Everything will be around creator in future and the Internet is now more democratic toward content producers

  • #82 Jeff Bezos: Story From Garage To Space (Hindi)

    08/07/2021 Duration: 09min

    Jeff Bezos is stepped down from CEO designation after leaving over two decades of legacy behind at Amazon. He not only established the Amazon brand globally but he is also the richest person in the world with approximately $200 billion in wealth. But, he is not retiring. He will continue as the executive chairman of the Amazon board. And, he will more focus on other projects including Aerospace company Blue Origin. Let's hear his story :)  This is a partnership podcast between Next Big Brand and UppSkill

  • #81 What Are The Benefits Of Branding?

    30/06/2021 Duration: 09min

    As we know the term branding is around us and as marketers we hear it every day and if we know the benefits of branding it will help us to understand further. That is why we have recorded this podcast to make you understand how marketing influence people to buy, create trust and various other benefits as well.

  • #80 Chains Of Comparison - What it is and how to deal with it

    25/06/2021 Duration: 05min

    We often see people Comparison us with someone? Sometimes we hate comparison as this brings a lot of negativity by the way our society demeans our efforts. In this podcast, we will try to understand why people compare? How to deal with it? this all based on my personal experience :) 

  • #79 How Blockchain Can Change Marketing Forever FT Vikas SIngh?

    17/06/2021 Duration: 26min

    Blockchain has been around for a long. It has already entered into a lot of Industries with real use cases such as banking, IT, Manufacturing, AI etc.   Are you aware of its existence in Marketing? Less than 1% of Marketers know this (well, if you listen to the Interview I am about to talk about, you will enter into the 1% club too)   We interviewed Vikas Singh, who is the CEO and Co-Founder of BlockLab, a Blockchain-based product development company  UppSkill is India’s first Institute to generate Digital Marketing Certificate using Blockchain if you are not aware.   The Podcast link is in the first comment, do check it out and comment your thoughts on the same!

  • #78 How MVP Is Helping Startups?

    10/06/2021 Duration: 04min

    How Startups with limited resource and time build their product? So friend you thought of problem statement of a set of people and you want to create an app or website to solve it, but you have limited resource to do so in terms of money and time, you also don't know if the product will find product-market fit and do not want to spend a lot of money in your product before the confirmation.  To save you from all these problems the concept of MVP aka Minimum Viable Products came into the picture In this podcast let's understand it with an example of the APP of OYO rooms and make our startup journey better.

  • #78 Understanding Content In Our Day To Day Life - Marketing Psychology

    03/06/2021 Duration: 08min

    Communication is one of the most important things in any human life. We communicate verbally and visually and whatever we communicate is via content. let's understand how it impact our day to day life, what is the power of content and learn the psychology behind it in today's podcast  impacts

  • #77 What Is Content Repurposing & How To Effectively Use It? - Hindi Digital Marketing Tips

    27/05/2021 Duration: 08min

    If you are a social media marketer and you don't repurpose content you are losing a lot. Content repurposing is an art to use previously researched content again and again in some new format so that you can reach out to the new audience and also be consistent. That is why I recorded this powerful podcast around the subject to make you understand how important this is. Hopefully you will love it :) 

  • #76 What is FOMO and How Marketers Use it? ( With Used Cases)

    20/05/2021 Duration: 08min

    Hi friends, often we see the offers. exclusive offers, call to action, timers on the website and many time we take quick action fearing that the deal is appearing right now will be missed. This is a common human phenomenon and psychology which any marketer use widely almost everywhere. let's learn about this in this hindi digital marketing podcast

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