Pearson Education Marketing Podcasts
Sales promotion
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:03:10
- More information
Informações:
Synopsis
As with other podcasts that discuss communications this is rather a short one but nevertheless one, which highlights the use of sales promotion as a tactical rather than strategic tool. However the possibility that sales promotion could become more of a strategic tool is raised and a point that is worth debating and discussing.