Ecommerce Excellence
Ciaran Vipond | Creating Memorable Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:04
- More information
Informações:
Synopsis
Ciaran Vipond’s ecommerce shop sells a very specific type of item, within the already specific niche of jewelry. We already know that purchases like this are a need… not a want. So, the product – and all the marketing – must appeal to emotions. For Ciaran’s product it’s nostalgia, pride, and a sense of belonging.