Pets Mean Business On Pet Life Radio (petliferadio.com)

In this episode, Dustin talks to Chris Walker of Retaliate 1st and Woofipedia about his time at the American Kennel Club, why he created Woofipedia, and how he used his need to do more for dogs as a driver for innovation in marketing, branding, and messaging for both startups and more traditional pet care companies. (Stay tuned to the end: Dustin and Chris have some solid tips for jumpstarting your own marketing plan!) Questions or Comments? Email Dustin at dustin@pupjoy.com More details on this episode MP3 Podcast - Chris Walker: On Reaching your Audience and Loving the One You’re With on Pet Life Radio.