The Smart Passive Income Online Business And Blogging Podcast

#593 College is expensive. Shoker, I know. But did you know that the “four-year degree” is basically a myth at this point? Fewer than 40% of students graduate in four years. For most, it takes six years to earn a bachelor’s degree. College Flight Plan helps students discover their strengths, values, and goals and save between $50K and $160K. Greg Langston is on the show today to walk us through how the program works and to give us an inside look at the business behind it. He tells us about the process of getting high-school students to plan ahead and the surprising transformations that have often shocked parents. These are steps you can take at any stage of your life to set and achieve goals. Greg also talks about how SPI Pro has helped him develop his pitch to students and parents, and he gives us some great marketing tips. The way he gets effective testimonials that paint a picture of what it’s like to work with him is pure genius! I just had to bring Greg on SPI to learn more about his business and amply h

# 592 Ever feel like your marketing is too salesy? The question is, can you stay true to yourself and still attract customers? You can! In fact, being upfront will likely lead to better results. That’s why Daphne Gomez is taking over the show today to talk about mindful marketing. This is another installment in our Teaching Friday series, where we invite members of SPI Pro to share their expertise with our listeners. Daphne has mindful marketing down to a three-step process: creating your brand values, developing a brand tone of voice, and auditing your current approach with your core values in mind. These practices will help you attract the people you can best serve, the ones who will become your supefans and help you have a bigger impact. Show notes and more at smartpassiveincome.com/session592.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#591 How do people go from first discovering our businesses to investing thousands of dollars with us? You might think that's impossible, but today we talk about the funnels that can get you there. Rick Mulready, from The Art of Online Business Podcast, returns to the show and we go deep on creating relationships with your audience. We start at the moment people first come across your content and go all the way to the ultimate level: high-ticket items your superfans would go nuts for! You're likely serving your audience through courses, but what about the students who want to go deeper with you? You need to go beyond the norm and come up with unique experiences they'd love. We geek out on funnels and pricing and come up with exercises you can use to move your business forward at any level. Show notes and more at smartpassiveincome.com/session591.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#590 In the early days, as Smart Passive Income began to grow, people started asking me if they could guest blog on the site, or guest host on the podcast, and I said no. It took me some time to realize that I was being selfish and actually hurting my brand by closing it to other creators. Your platform doesn't exist for you. It exists to serve your audience. And there are so many people out there with skills and knowledge you don't have, who can help your audience. So you owe it to your audience to share your platform. Show notes and more at SmartPassiveIncome.com/session590.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#589 On today’s episode I interview the other Pat Flynn, owner of Chronicles of Strength. I like to call him Kettlebell Pat Flynn. Why did I bring Pat on? Because we wanted to connect and understand what it was like in this world to share the same name as business owners and entrepreneurs, and help those of you who might be struggling with something similar. In this episode Pat and I have some deep philosophical conversations about our approach to business, our approach to generalism and focus, growing too much, and all that kind of stuff. Show notes and more at SmartPassiveIncome.com/session589.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#588 I was thinking about something the other day: that success as an entrepreneur is largely a game of energy management. You may remember when we had Jim Collins on the show to talk about his idea of the “20-mile march,” from his book Great by Choice. In the book, Jim talks about the idea of going 20 miles a day, no more and no less, and it's that consistency that'll get you to your goal. Even if you feel like you can do more, you don't because you want to manage that energy and establish a habitual rhythm or cadence. But what about the days when you just don't have the energy? Let's dig in today and talk about what that might look like. Show notes and more at SmartPassiveIncome.com/session588.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#587 Today I’m talking with Keenya Kelly about short-form video platforms. Things like Instagram Reels, YouTube Shorts, and specifically TikTok, and how you can use short-form videos to grow your business. Keenya’s been on the podcast before to talk about the environment of short-form video. Many businesses are using them to get more leads and make more money. I ask Keenya some very specific questions about how we can use these platforms—even if you’re just starting from scratch, even if you have zero subscribers—to get in front of new audiences. This is the new form of organic reach, and Keenya’s here to break it down for us. Show notes and more at SmartPassiveIncome.com/session587.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#586 In the 14 years I've been an entrepreneur, I still create excuses about why I can't do certain things or why something I attempt won't work out. So today I want to cover some of the more common excuses that hold back entrepreneurs. This is going to be a great exercise in understanding how people think and how they gut stuck. Because guess what? Your audience, your potential customers or students, may also share the same objections or excuses that are stopping them from working with you or buying from you. Show notes and more at SmartPassiveIncome.com/session586.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#585 Today I’m talking with Caleb Wojcik. Caleb and I go way back, and he’s been on the show a couple of times. A while back he talked about creating videos and getting started on YouTube. More recently he came on to talk about SwitchPod, the physical product that we co-invented and co-launched on Kickstarter to the tune of $438,000 from backers. I wanted Caleb to come on the show today for a few reasons. Number one, to give you an update on that company, where it’s at, how it’s doing, and how it’s performing. But more than that, Caleb has another update to share. Recently he and his wife have given birth to twins. They also have a toddler, so parenting has definitely affected Caleb’s work in many different ways. Caleb is here to share honest and real insights on what it's like to be an entrepreneur while raising small children, to give us an update on SwitchPod, and to talk about our new course, YouTube From Scratch. Show notes and more at SmartPassiveIncome.com/session585.See Privacy Policy at https://art19

#584 Writing a book and getting it out into the world is one of the hardest things you can do—and one of the most fulfilling. I'm currently working on my next book, titled The Lean Learner. After self-publishing three books, I want to try to get this one in the hands of a traditional publisher. If it works out, it could be an amazing way of expanding my reach into areas I haven't explored yet. And if it doesn't work out? There will still be a lot to learn from having tried. Show notes and more at SmartPassiveIncome.com/session584.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#583 Did you know you can actually increase your productivity, creativity, and happiness simply by having plants in your office or around your house? We spend so much time and money on applications, devices, and other things to help us produce more. Why not simply add a plant? This isn’t just a feng shui situation, if that’s what you’re thinking. There are actual studies and data that prove this. I’m really excited because on today’s show we have Maria Failla. We’re going to talk about her book, her community, her business, and the parallels between growing a garden and growing your business. Show notes and more at SmartPassiveIncome.com/session583.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#582 Today I want to share what can happen when you combine your superpowers and implement them elsewhere. One of the things I've been doing in the online video space with my new YouTube channel, Deep Pocket Monster, is building relationships. As a result, I've recently had the opportunity to become an advisor and investor in a brand new company. I'm really excited about it—and really excited for you. Why? Because this is the sort of opportunity that might await you as you progress in your business journey. Show notes and more at SmartPassiveIncome.com/session582.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#581 For the last year and a half I’ve been talking about my new side hustle. It’s called Deep Pocket Monster, and it’s a YouTube channel in the Pokemon hobby collection space. It’s doing amazingly well, and today I’d like to do a deep dive into how it got started. My special guest on the show is Dan Patrick Norton. Dan is my producer and editor for Deep Pocket Monster. He’s been a part of the SPI community for a very, very long time, and has an incredible story of how he got here and started working with me. I’ll also give you some practical tips for creating and growing a successful YouTube channel. Show notes and more at SmartPassiveIncome.com/session581.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#580 Benjamin is a business and transformation coach who has realized that the foundation your business is built on is often as important as—if not more important than—how you execute on things. In today's episode, he'll be covering three topics: why your intuition matters, how to follow it, and the action steps that will help you create the outcomes you desire with the help of your intuition. Show notes and more at SmartPassiveIncome.com/session580.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#579 On today’s show I talk with Graham Cochrane. When he was in college Graham was set on becoming a musician. Unfortunately, things didn’t go as planned. He had to get a job that he didn’t like, and even started living off of food stamps for a while. In this episode you’re going to hear how Graham turned things around, and also how he became successful using YouTube and selling online courses. Now Graham teaches others how to do business. He’s going to give us some of his best business advice. Show notes and more at SmartPassiveIncome.com/session579.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#578 In today's Teaching Friday episode, you're going to learn how to think mythically, to see how ancient stories can reflect your journey through life and business, and gain some insights to help you on your way. Daniel Allison is a bestselling author and oral storyteller. He's going to share a simple yet profound story from Borneo, and along the way he'll stop to discuss how it might apply to your life, your hero's journey. And he'll give you some tools you can use when looking at other stories. Show notes and more at SmartPassiveIncome.com/session578.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#577 One of the most common questions I get is, “Pat, do you have a business coach? You coach a lot of people. You have a podcast. You help tens of thousands of people. Do you get help, too?” Absolutely. I think it’s massively important, and today you get to hear from somebody I get weekly coaching from. His name is James Schramko, from SuperFastBusiness. Today we talk about simplification. We talk about lifestyle design, and using your business as the mechanism to design the life you want. Show notes and more at SmartPassiveIncome.com/session577.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#576 This episode is another Teaching Friday, where we bring in members of our SPI Pro community to teach us about a topic in their area of genius! Today, Dr. Michael Gerharz of Leaders Light the Path shares why it's so important to “light the path” for your audience, so you're not trying to persuade harder, but instead resonating stronger. He shares the three steps you need to take to do that: getting clarity about what you want to be known for, answering the three questions any audience wants answered, and understanding why anyone would want to follow us along the path we've lit for them. Show notes and more at SmartPassiveIncome.com/session576.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#575 Today I’m joined by Donald C. Kelly. Donald is known as The Sales Evangelist, and his new book Sell It Like a Mango is going to teach us how to close more deals. When I asked why it’s called Sell It Like a Mango, Donald told me about how his parents used to sell mangoes in Jamaica, and how everybody else was also selling mangoes. If everyone’s selling the same thing, how do you succeed? How do you stand out? We’re gonna dive into that today and learn exactly how to become a salesperson whether you have a unique product or not. Show notes and more at SmartPassiveIncome.com/session575.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#574 In the return of our Teaching Friday series, we welcome Rose Griffin, a speech therapist with her own business at ABA SPEECH, as well as a podcast. Rose loves using and optimizing social media to reach her ideal clients, and she's here today to talk about getting started with using TikTok for your small business. Show notes and more at SmartPassiveIncome.com/session574.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.