Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

As advertisers, iOS updates rocked our world this past year, and while Facebook took the fall, it was Google after all.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about the one thing that’s going to change everything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google really is. It’s not just a search engine. Google knows it all. What questions you have, what your knowledge gaps are, what you do on every website you visit, what you write in your emails. ALL OF IT. And, for the first time ever, they’re letting us use what they know to run our ad campaigns. It’s a complete and total paradigm shift.Listen in for some knowledge bombs that are going to blow your mind. IN THIS EPISODE YOU’LL LEARN:What goes in the very specific “bucket”

What in the heck is the metaverse really, and why, how, and when will it matter to advertisers?  On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverse actually is, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to incorporate input from companies around the globe who are all going to build separate, competing parts of the infrastructure. What excites Kasim is that, from an advertiser’s perspective, it’s going to be a complete change of context. And the little guy—the smaller businesses—will have a world of new opportunities open up for them. Listen in to hear what some of those opportunities might be—and when we can expect them to materialize. IN THIS EPISODE YOU’LL LEARN:The pros and cons

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?  In other fun news, Ralph and Kasim are both speaking at AdWorld in May! Get your tickets TODAY! Listen in for some valuable insight and helpful tips from a real-life Metamate (yes, this is what the company is officially calling its employees now). IN THIS EPISODE YOU’LL LEARN:How long it will take your business to get CAPI Gateway up and running smoothly What this next round of privacy changes could mean for your business What you need to know about event match quality and first par

If you’re running Google ads, you need to get on board with Performance Max immediately.  On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist at Solutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’t need an agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo discusses everything from audience sculpting to customer matching to a hidden gem that’s just been made public. Google Performance Max is the future. The time to get started is now. Listen in to get a jump start on this “beast” that’s already taking names and is going to “evolve into so much more.” IN THIS EPISODE YOU’LL LEARN:What experience/know-how you need to run Performance Max without an agencyWhat the New Customer Acquisition feature means (and how to us

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.  In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8 and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history of ever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and moan. This is different. Google has actually given us the most powerful marketing tool we’ve ever seen.” It’s evergreen. It’s omnichannel. It gives advertisers analytical details on an unprecedented level. It’s a roadmap to success. “It’s all the things.” Listen in as Kasim and John (mostly John) break down how the rollout of Google Performance Max has severely changed the game—in all the very best ways. IN THIS EPISODE YOU’LL LEARN:What it means for your campaign to h

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to take years to grow your channel at the rate you’re going?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers. Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads. IN THIS EPISODE YOU’LL LEARN:3 factors to consider when choosing a video to put paid ads behindHow and why to optimize your Yo

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopMentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder of B2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about LinkedIn’s advertising potential, but he’s transparent about the high costs and why some things just don’t work on the platform. The fact that LinkedIn is the most underappreciated social network out there makes it powerful. The real magic in LinkedIn advertising is in the targeting, AJ says. The lead quality is incredible. Listen in to see if LinkedIn ads are a good fit for your company and how to maximize your presence on the platform. IN THIS EPISODE YOU’LL LEARN:Why only 4% of LinkedIn users

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay. In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactly is the future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6 channels of Google: Search, YouTube, Shopping, GSP, Discovery, and Display. John has 25 Performance Max ad campaigns running right now, and honestly? He seems to know more about them than Google does. And he shares his brilliant insights with the rest of us. Listen in to see how John finishes this sentence. “Performance Max is the future. However…” IN THIS EPISODE YOU’LL LEARN:What dictates which of your campaign ads are shown on which networks How to run high-bar supplementary campaignsP

Do YouTube ads beat the ads on every other platform every single time? That’s the bold claim today’s guest makes. In this episode, host Kasim Aslam sits down with “the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat” Aleric Heck. Brutally honest Kasim admits he didn’t like Aleric at first, but he was just jealous. Aleric is a genius, but he’s also a really likable guy and won Kasim’s heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice. Listen in for Aleric’s answer to Kasim’s big question: Is the golden age of YouTube dead? IN THIS EPISODE YOU’LL LEARN:Tips for optimizing your ad campaigns off qualified leads, not any old leadsWhy (and how) to use 3D las

It’s human nature to freak out every time another change happens in the internet advertising world, but this time you really don’t need to. Trust us.  In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and “smartest Google Ads guy in the whole wide world.” John is actually excited about this new Google change which means everything is going to be okay. FLoC (Federated Learning of Cohorts) was Google’s web tracking answer to the iOS privacy updates, but now they’ve killed FLoC and introduced Topics. Why? How? What’s the difference? What does this mean for advertisers? And when are things going to stop changing for a hot second? Listen in as Kasim and John answer all the questions you have, and a few you never even thought to ask.  IN THIS EPISODE YOU’LL LEARN:The key differences between FLoC and Topics (and why you need to know)What this change means for companies with long sales cyclesWhy 3 topics and why 3 weeks?How to start expe

When done right, influencer marketing can move the needle exponentially for your brand. In today’s episode, host Kasim Aslam sits down with Justin Kline, co-founder of Markerly, an agency that helps companies leverage influencer marketing to make their brand more human. Kasim admits that he’s been skeptical about influencer marketing as a traffic source and challenges Justin to change his mind. (Spoiler: Justin changes Kasim’s mind.) Influencer marketing is all about your level of persuasiveness—how many people you can get to know, like, and trust you. Then your audience becomes very valuable to a brand that wants to reach them.  Listen in to hear some great strategies for finding the right influencers at the right time for the right price to help you scale your brand. IN THIS EPISODE YOU’LL LEARN:What big influencer marketing mistakes brands commonly make Why influencer marketing is superior to retargetingHow to figure out which influencers are the best fit for your brandWhy you

Prior to the iOS update, it was easy to compare your ad performance on Facebook and Instagram. Now you’ve got to get creative. If you missed Part 1 of co-hosts Ralph Burns and Kasim Aslam’s discussion with Tier 11’s Angela Ponsford, check that out first. In today’s episode, the trio continues their chat about Instagram advertising and what you need to know to get the best results possible on this platform. They talk about the merger between paid and organic ads—and the inescapable fact that IG reels aren’t going anywhere. You absolutely need to utilize them if you want to stay relevant. Stop trying to hack the algorithm, Kasim says, and just play the game. Listen in for some tips on building community and engaging your audience on Instagram in some new (and not that scary) ways. IN THIS EPISODE YOU’LL LEARN:How to create a specific audience and boost small bits of content only to themWhy paid ads by themselves don’t work on InstagramHow to set up conversation starters in your Instagram DMs

You know that building your Instagram following will help your business, but how does advertising really work on this platform? In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with one of their most popular repeat guests, Angela Ponsford, Social Cosmonaut of Stellar Communication at Tier 11, to talk about Instagram ads. “Instagram is a tough nut to crack from a paid media standpoint,” Angela says. Of all the social channels out there, it’s often hardest to find good information about Instagram advertising—what’s working and what isn’t. But the good news is that Angela is an expert. She explains the conversion lead ads that Tier 11 has been testing and gives us the pros and cons and everything in between. Listen in to see whether or not conversion lead ads are the right fit for your business. IN THIS EPISODE YOU’LL LEARN:The big difference between lead gen ads and conversion lead adsHow to get more qualified leads on Instagram (and what it will cost you)Why conversion lead

Want some tips for improving your Facebook ad campaigns straight from the mouths of the Meta guys? If you didn’t listen to part 1 of this series, you have to do that now. Seriously. Now. We’ll wait. In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their brilliant chat with Sean Bedford, Solutions Engineer at Meta, and Ben Lampert, Solutions Architect at Meta. They dive deep into the specifics of how Conversions API works and share some small tweaks you can make to your ad campaigns that could go a really long way. Meta recognizes how hard CAPI has been for advertisers. That’s why they’ve been working hard on CAPI Gateway. Listen in for some tips to help you come out on the other side of this iOS crisis even stronger than before.  IN THIS EPISODE YOU’LL LEARN:How the AEM hierarchy works and how to set it up the right wayWhy (and how) you should draw out your customer life cycleHow CAPI gets around some of advertisers’ biggest problemsHow it’s possible to have well-perf

It’s the day we’ve all been waiting for. Meta and Perpetual Traffic converge for the very first time.  In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with two of the smartest guys on the planet. Sean Bedford is the Solutions Engineer for Meta, and Ben Lampert is the Solutions Architect for Meta. They cover a whole lot of brilliant and important topics from Conversions API, Visibility, and EMQ matching to CRM, PCM, and AEM. And they have some good news: we’re seeing much better data on the other side of 2021. And it’s largely a result of Meta doing the work to help companies and agencies navigate this huge shift. Listen in to find out what the Meta guys think about Kasim’s iOS 14 Meta hack—and so much more.  IN THIS EPISODE YOU’LL LEARN:What effect Conversions API has had on advertisers’ visibility and data controlHow to make sure you have a cohesive data strategyWhat you need to know about PCM and AEMTips for choosing the right predictive event&n

A new bill was introduced this week that could literally take away your ability to be seen by your target audience. In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: “Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’” Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.” Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems. IN THIS EPISODE YOU’LL LEARN:What kind of targeting the bill does “allow” and why that’s not a

Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?   In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at Jeeng, to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community. Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world. IN THIS EPISODE YOU’LL LEARN:Tips for customizing email to the same degree you customize social mediaHow to grow your click-to-deliver rate (and why the metric is so important)How often you should send emails to your list (and why)Tips f

In late 2021, TikTok took over as the #1 trafficked domain name in the world. How did this happen and what does it mean for marketers? In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down to discuss the future of video advertising. Kasim, who runs a Google ad agency and has a YouTube channel, is floored by the news that TikTok has surpassed Google as the number one domain. He’d been dismissive of TikTok and is ready to admit it’s clearly a huge opportunity. By the end of 2022, online videos will make up 82% of all consumed internet traffic. YouTube and TikTok are channels no serious marketer can ignore.    Listen in for some helpful tips on diversifying your traffic sources and advertising on YouTube and TikTok. IN THIS EPISODE YOU’LL LEARN:Tips for making your TikTok ad look native to the platform (not like an ad)How YouTube is attempting to replicate TikTokOther trends (like the metaverse) you’ll want to get in on sooner than laterWhy Kasim thinks you need to run ev