Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Did you know this is the best time of year to buy cold traffic? This means that now is the time to push new ad creatives on your campaigns that have seen better days (or CTR’s). Today Ralph, Molly Pittman, and Amanda Powell converge forces to explain why user-generated content (UGC) is working so well for cold traffic right now, how to get UGC from your customers, and how to deploy these campaigns to cold traffic and retargeted audiences.  Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

What would your schedule look like if your content marketing strategy took 2 days a month to curate and automate? Turns out you can finish it in 2 days and it can be super profitable.  In this episode, Ralph and Amanda Powell, Director of Marketing at DigitalMarketer, interview Matt Wolfe, host of The Hustle & Flowchart Podcast. Matt opens his roledex of profitable podcast knowledge and talks about why affiliate marketing is a huge part of his business, his paid traffic strategy for retargeting listeners to his affiliate products, and how to grow an audience for a new podcast. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

This conversation is a continuation from Episode 239 where Molly talked about the future of Facebook’s campaign budget optimization tool. In this Part Two episode, Molly talks about her following 3 must-knows about the future of advertising on Facebook. Ralph and Molly talk about how they're using ad relevance diagnostics, fill us in on the newly introduced ad limits, and give us an update on where interest targeting is heading. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for Agencies

Did you know that 70-80% of people working in machine learning are working for Facebook and Google? When we look at the future of advertising, we see a lot more campaign budget optimization (CBO) on the horizon. In this two-part episode, Molly talks about her 4 must-knows about the future of advertising on Facebook. She dives deep into the relationship between machine learning and advertisers as her first point in this episode of Perpetual Traffic. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for Agencies

What would you do if we told you DigitalMarketer’s entire 2020 SEO strategy—from start to finish? If your answer is: steal our strategy and use it to market your content, we’re totally psyched! In this episode, DigitalMarketer’s Director of Marketing Amanda Powell explains DM’s “Content Hub” SEO strategy. You’ll learn how we start with an SEO audit, why our strategy makes Google happy, and how this is going to help us reach our KPIs. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting. RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene Schwartz Overdeliver by Brian Kurtz Brian Kurtz’s Website Episode 205: The Secret to Hooking the Right Customer Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 234: The Ad Amplifier Super System For Facebook Ads  Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at

What do you do if you don’t have access to past campaign analytics or if you’re running a campaign for the first time? In this episode, Angela Ponsford from Tier 11 joins Ralph to talk about Facebook’s Creator Studio and how you can use it to launch successful campaigns without any past analytics. They talk about how to use the content library feature to find organic posts that have resonated well with an audience and how to use this information in your campaign launch. RESOURCES MENTIONED IN THIS EPISODE: Facebook Creator Studio Facebook Live Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part 1 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

Right now, you can reach almost half of the world’s population through your social media advertisements. What do you do with this opportunity? In this episode, Ralph explains the 5 things that Tier 11 is focusing on in 2020 to drive traffic and conversions. Listen to learn why he’s pushing messaging and ad type variations, how political ad spend is going to affect advertisers, the main website mistake businesses are making, and more. RESOURCES MENTIONED IN THIS EPISODE: Image Optimizer Page Speed Insights | Google  Split Testing | DigitalMarketer VWO Optimization Tool Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 41: 9 Ways to Increase Landing Page Conversion Rate Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for AgenciesNew Ecommerce Strategies Webinar

Tier 11 has been using the Ecommerce Ad Amplifier to organize their campaigns and create messages for their client’s customers specific to where they are in the customer journey. In 2019, Tier 11 realized that their proven Ad Amplifier didn’t just work for ecommerce—it worked for all businesses. In this episode you’ll learn the 5 levels of prospects and how to identify them to create the right message for each level, the Facebook ad types to run at each level, and the most profitable level to advertise to. RESOURCES MENTIONED IN THIS EPISODE: Tier 11 Swipe Files Episode 17: eCommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns Episode 63 – How Ezra Firestone Sold 84,583 Bottles of Face Cream Using Video Ads Episode 67 – The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68 – 3 Elements of High-Converting Video Ads [Part 2] Episode 136 – Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers Episode 144: Why

If you’re looking for an agency to work with—this is the episode for you. Ralph talks with Chris Brewer, cofounder of OMG Commerce, about what businesses need to know to hire the right agency. Listen to find out when to know you need advertising help, why you should be okay with hiring more than one agency, and questions to ask to know you’re hiring the best agency for your needs.RESOURCES MENTIONED IN THIS EPISODE:OMG CommerceTier 11 Agency ManifestoBlue Ribbon MastermindWork With Tier 11How has The Perpetual Traffic podcast helped your business? Episode 147: The 4 Pillars of Advertising on Google Episode 202: Merging the Worlds of Facebook, Google, and Amazon AdvertisingChris on LinkedIn Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for Agencies

This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 225: How Molly Got A 5x ROAS By Relying On C

If you’re running Facebook ads at any scale—you need to know about these three Tier 11 approved tools that are helping Ralph get conversions on his $1+ million ad spend per week. In this episode, we talk about custom conversions vs. standard events, why (and how) we would use URL based custom conversions if we were just starting our agency today, and when to combine products under one pixel. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success

BERT is officially no longer just a Sesame Street character. BERT is Google’s latest algorithm update and in this episode Amanda Powell, Director of Marketing at DigitalMarketer, tells us what we need to know to rank with the new update. She explains DM’s SEO strategy for long tail keywords and high intent searches, how we figure out what visitors are searching for to land on DM’s website, and an example of how we ranked for a high volume keyword. RESOURCES MENTIONED IN THIS EPISODE: The Beginner's Guide to SEO | Moz The Customer Value Journey Explained in 800 Words or Less The Ultimate Guide To Digital Marketing Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for AgenciesFree Audit

In this episode, Molly and John Grimshaw show us the 5-Step Facebook Account Audit they used on the BOOM! by Cindy Joseph Facebook page earlier this year. They explain what the Facebook audit told them about the potential of BOOM! and what campaigns they ran based off of this information that led BOOM! to have their successful year ever. Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:New Ecommerce Strategies WebinarAdCritter for AgenciesFree Audit

In this episode, Molly finishes explaining her and Ezra’s 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she’s so happy she didn’t cut her budgets back, and the scarcity ads she ran in the last step of her campaign. RESOURCES MENTIONED IN THIS EPISODE: Molly Pittman Ad Library Ezra Firestone Ad Library Train My Traffic Person Smart Traffic Live Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:AdCritter for Agencies

In this week’s episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook. RESOURCES MENTIONED IN THIS EPISODE: DIY Gift Kits Ad Library Molly Pittman Ad Library Train My Traffic Person Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode:AdCritter for Agencies

In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn’t turn off ads right away if they’re not performing well (yet!). Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for Agencies

In last week’s episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic. This week, he’s going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic! IN THIS EPISODE YOU’LL LEARN: Big Benefit Video Pure Pitch Video Product Demo Teach and Pitch Video   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: PDF Download Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:AdCritter for Agencies

This week we’re talking about 8 proven video ad templates for your Facebook ads. In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation. IN THIS EPISODE YOU’LL LEARN: The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5 The Show Me Video template The 100% Proof Video template Trojan Horse Tutorial Video template LINKS AND RESOURCES MENTIONED IN THIS EPISODE: PDF Download Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2] Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2] Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads   Thanks for joining us this week. Want to subscribe

This week we’re talking about a conversion strategy for businesses who have sales calls with their customers. In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses. IN THIS EPISODE YOU’LL LEARN: The types of businesses and benchmark product price point that the Phone Funnel Framework works best for The importance of qualifying leads before they come into your funnel and what to do with leads that don’t pass the test Where to place the call scheduler within your funnel and why you should only be giving a 3-day window for scheduling What to send before the scheduled call to increase your show up rate and warm up the lead   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Next Level Business Complimentary Discovery Call Oli’s Website Oli on LinkedIn The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Produc