The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

As your business grows, so do the demands on your time and energy. The very thing you've nurtured and cultivated now requires more than just your solo efforts to thrive. In this episode, we dive deep into the concept of a second-in-command and explore why it can be the next critical step in taking your business to new heights. To shed light on this topic, we've invited Kara Barnes, a seasoned expert in fractional integration and CEO of Backstage Ops, to share her invaluable insights.During our conversation, Kara unravels the reasons, benefits, and signs that indicate your business is ready for a second-in-command. She also provides practical strategies for enhancing accountability and fostering a culture of ownership within your organization.In this episode, you’ll learn:The importance of accountability in teams and businessesHow to design a second-in-command relationshipThe financial readiness required for leadership rolesPlease support the podcast by giving an honest Rating/Review for the show on

Is your webinar content missing the magic touch that converts cold prospects into hot sales? Find out how Karin Carr generates over 11x ROI with her webinar strategies!Links mentioned in this episode:https://youtube.com/@theartofonlinebusiness https://quayjo.com/toolsofthetradehttps://quayjo.com/leadsIn the past two Funnel Fix Fridays, we reviewed how Karin Carr’s landing page and funnel convert - now we dive into her webinar secrets.I'll be reviewing Karin's Evergreen webinar and the highly profitable funnel behind her Facebook ads lead generation strategy. Karin is generating thousands of dollars per month from this webinar alone, and I'll share my key takeaways from analyzing her webinar.Join me as I break down Karen's webinar slide deck, sales pitch tactics, bonuses, and more. You'll walk away with strategies to boost your own webinar conversions!So, tune in and prepare to level up your webinar game and boost your Facebook ads ROI!In this episode, you’ll learn:The structure and en

In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way. Links mentioned in this episode:https://youtube.com/@theartofonlinebusiness https://quayjo.com/toolsofthetradehttps://quayjo.com/leadsYou'll hear about Kwadwo's approach to creating a winning sales page, his strategy for pre-selling the course, the value of delegating to a remote team, and even some technical challenges he had to navigate. We're also spilling the beans on the tools and software that made it all possible.Whether you're an aspiring online course creator or a digital marketer looking to up your game in the world of Facebook advertising, this episode is a goldmine of knowledge. Listen now, and let Kwadwo's journey inspire and guide you in your own course-creation en

In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return.Get the new Funnel Leak Finder spreadsheet so you can discover the part of your funnel that needs fixing!Now, let's take a closer look at what makes her funnel so remarkable.We're continuing our review of Karin Carr's incredible funnel. We'll explore how she manages to turn every dollar she spends into $11. As her ads manager, I can tell you that her funnel is truly impressive.We'll discuss the amazing 40% upsell conversion rate in Karin Carr's funnel, which is way higher than the usual 5-10%. Then, we'll dig into her checkout page and the powerful words she uses to convince potential buyers. We'll also take a look at her order bump and how it perfectly matches her main offer, making it an irresistible up

Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways?For online course creators, this is huge! It’s not just talk - it really works. Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and hiring someone else to do it could cost a lot of money.In this episode, Kwadwo shares the specific prompts he used with ChatGPT and delves into his process of training the AI to capture his unique voice and style. It's an enlightening look at how we, as course creators, can guide AI to produce engaging and on-brand content.If you're interested in downloading the free ChatGPT prompt guide, visit Rick Mulready's website.Yet, as intuitive as AI might be, the human touch remains irreplaceable. He talks about how important it is to check the work that AI does, making sure it fits his brand and speaks to his audience in just the right way.In this episode, you

Evergreen webinar funnels are a challenge for many online course creators. Designing a high converting landing page and troubleshooting all the other variables to make a funnel profitable with Facebook ads can become overwhelming.In this episode, we dig into a case study featuring Karin Carr, a successful video marketing course creator and CEO of a 7-figure coaching business. Karin transformed her real estate success using YouTube videos into a thriving online course & coaching empire. Through her journey, she discovered the power of webinars to scale her offers.We examine Karin's evergreen webinar funnel to understand how it converts at 11x her ad spend! Additionally, we unveil a game-changing metric for webinar success.For those striving to master their webinar funnel, especially if you're a course creator like Karin, this episode holds the keys to maximizing retention and boosting conversions in the first stages of a funnel. Next week you'll learn about how to improve key metrics in the

Have you ever faced a major setback in your business? A moment that forces you to reevaluate how you're spending your time and resources? [QUĀY.jo]  recently found himself in precisely that situation after a serious bike accident and subsequent major surgery. However, rather than letting this setback hinder his business,  [QUĀY.jo]  took it as an opportunity to reevaluate his priorities and achieve remarkable success. He's not one to back down from a challenge, even when dealing with a major setback. During his recovery period, he embarked on the "$100k Months in 100 Days Challenge." This challenge compelled him to streamline his daily work routine and focus solely on the highest revenue generating tasks.Subscribe to Kwadwo’s YouTube channel to follow along as he does the 100 days to $100k months challenge!In addition to the challenge, we also explore how he built a team that stepped up in his absence, highlighting the importance of delegation and trust in the success of his business. In t

Many of us, online course creators, grapple with the fear of delegation. That nagging thought that no one else can do the job as well as we can often looms large in our minds. But what if, in succumbing to this fear, we're missing out on a more efficient and sustainable way to grow our businesses? This is the central question I aim to tackle in this episode.As a fellow course creator, I've frequently found myself entangled in the whirlwind of tasks, spanning content creation, marketing, and business management. However, a recent personal experience has sparked a significant shift in my perspective on time management and delegation.In this episode, I'll delve into the heart of this realization. I'll explore the fear that impedes us from delegating and the prevailing belief that we can execute tasks better on our own. Also, I'll uncover the essential tasks that course creators should concentrate on to expedite business growth.If you're a course creator wearing too many hats and fee

The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm. His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.In this episode, you’ll learn:Whether YouTube should be part of your podcasting strategyPodcast production and recording tipsPrinciples for a successful podcast Rick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of

As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches. In response to the questions we receive from our listeners, we've decided to dedicate our Friday episodes to Funnel Fix Fridays.During these episodes, we'll dive deep into a carefully chosen funnel, providing you with invaluable insights, actionable recommendations, and proven strategies to enhance its overall effectiveness.If you'd like to have your funnel reviewed, simply head over to quayjo.com/fixmyfunnel.This is your chance to get expert insights. Whether you have a lead magnet funnel, a webinar funnel, or any other kind, you’ll walk away with ideas and improvements directly applicable to your business.So, don't miss out on Funnel Fix Fridays, where inspiration and practical strategies await.In this episode, you’ll learn:The importance of tracking stats in your online businessBenchmarks to aim for when it comes to funnel optimizationTips for improving your own

Perfectionism is a double-edged sword. On one hand, it can drive us to excel and strive for excellence in our personal and professional lives. On the other hand, it can lead to stress, anxiety, and a constant fear of failure. Many entrepreneurs and individuals struggle with perfectionism, and it can be a significant obstacle to success.In this episode, we delve deep into the world of perfectionism with our guest, Nicole Baker Holleman, a coach specializing in helping high achievers overcome this challenge.Join us as we explore the struggles of simply showing up, the crucial role of setting boundaries, and practical strategies for breaking down goals to avoid falling into the perfectionist trap.Tune in now to learn how to kick perfectionism to the curb with the wisdom of our guest, Nicole Baker Holleman, and start making real progress.In this episode, you’ll learn:How to break free from the pressure of perfectionismThe importance of setting boundaries and being kind to yourselfPractical strategies for finding

Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impact on business, we'll delve into a real-life case study of a business where an over-loyal team member was an obstacle to growth and development.You'll discover how the GWC framework can help assess your team's skills and motivation. We'll also unravel how this information can pinpoint organizational needs and address any misalignment. And as a cherry on top, I'll let you in on a personal story that will illuminate how to make the tough decisions that can set your business on the path to success.In this episode, you’ll learn:The impact of loyalty on businessReal-life case study of an over-loyal team member hindering your business’ growth.Exploring team dynamics and their impact on business.Introducing the GWC framework for assessing team skills and motivation.Using the framework to pinpoint organizational needs and address misalignment.Ri

Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a proven system and determination, that reality isn’t too far from them. Our special guest for today’s episode is a perfect example of this achievement! We’re fortunate to have Jill Wise here to tell us how she was able to make a six-figure income through her online entrepreneurial ventures.  And here’s the surprising part—she doesn’t even have to grind 24 hours, 7 days a week. She effortlessly makes time for vacations and gym workouts. On top of it all, she manages to do what’s most important for her now and that is to be a mother.Now, you might be thinking, ‘How is that even possible when I have so many things on my calendar?’ The answer, as Jill puts it, is to create your ideal calendar. It all boils down to designing the life that you really want and creating a system that will help you get there. If achieving six-figure years without sacrificing the quality of

On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to explore Facebook Ads strategy with us.We’ll discuss the challenges of ad tracking, harnessing the potential of Google Analytics, and explore the rationale behind broad versus niche targeting. Andrea will provide invaluable insights into Facebook's ad recommendations, optimizing advertising budgets, and the strategic advantages of lead ads.For those dedicated to mastering Facebook advertising and ensuring their campaigns resonate in a competitive space, this episode offers indispensable insights. Don't miss it!In this episode, you’ll learn:How to set up a Facebook ads funnel for trackingThe secrets of effective testing and targetingTips for optimizing your ad campaignsRick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull epi

Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales, and Operations. Learn to automate tasks, find useful tools, and enhance your social media strategy. Get set for a journey of insights and game-changing strategies!In this episode, you’ll learn:How to unlock the power of AI and automation and understand the critical importance of data privacy when integrating these tools into your operationsHow AI Exchange can supercharge your operations and boost productivityThe four core business systems and how to streamline processes, automate tasks and discover helpful tools. How to set up automations and workflows for creating and approving social media postsRick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull ep

Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.We'll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.In this episode, you’ll learn:How to craft effective prompts to achieve desired outcomes while also avoiding  bias and emphasizing the importance of human reviewThe three crucial steps to crafting a great promptHow creating a prompt library can help you and your teamRick Mulready’s Links:Visit Rick’s websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Bec

Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today. If you want Kwadwo to troubleshoot your ads, fix your sales funnel  or are considering hiring someone to manage your ads, visit Kwadwo’s website.In this episode, we’ll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targeting secondary audiences, and the importance of a simplified testing methodology. But we’re not here just to talk about Facebook Ads concepts. Instead, we’ll answer your most pressing questions by citing practical examples and techniques. We’ll also go through a step-by-step demonstration of how to efficiently test your ads.If you want to maximize the power of Facebook Ads for your online business, this episode offers a wealth of valuable tips, insights, and strategies. Join us as we answer your burning questions and uncove

As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they’re exactly doing in their business. In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. He co-hosted a number of our episodes while I was away. And today we feel it’s the right time to know more about Kwadwo. We discuss Kwadwo's adventurous journey, including his experiences living in China, managing Facebook ads, and his passion for foreign languages. We dive into his valuable insights on scaling businesses, overcoming challenges, and finding motivation in the darkest of times. Take inspiration from Kwadwo's unique perspectives and business acumen. You won't want to miss this episode. Above all, as Kwadwo puts it, you’ll finally get up, stand on your feet, and take those strategic steps.In this episode, you’ll learn:Kwadwo's experien

After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you. So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical  that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's future.The break was more than just a breath of fresh air, it was also a period of reflection, renewal, and re-energizing.Plus, I've got a BIG announcement for you that came to fruition over the break. In this episode, you’ll hear:Updates on what I have accomplished and wanted to focus on during the sabbatical9 lessons I learned during my sabbaticalIntroducing my new co-host!How you might incorporate some of these insights that I had into your business and into your lifeLinks & Resources:Rick’s websiteDM me on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's websit

You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success. Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, one of the best SEO travel blog experts, joins our conversation about the hidden SEO trick that can have a massive impact on your email list growth. We discuss why it's crucial to observe what others in your niche are doing and how you can use similar strategies without directly copying them. Laura also shares her personal journey as a travel blogger and how she and her partner have learned to navigate working together while constantly traveling. If you're looking to supercharge your email list and learn how to effectively implement SEO into your online business, this episode is a must-listen. Laura Abolos’ insights and experiences will inspire you to