The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Welcome back to the Art of Paid Traffic Podcast!  Today's episode is a Facebook ads Q&A show where I'm answering a bunch of questions that you've submitted.In This Episode, You'll Learn About:Changing to the new Faceobok pixel vs the custom audience pixel and conversion tracking pixelMy thoughts on QwayaAdding a Standard Event code to the Facebook ads pixel after it's been placedVideo ads not getting the desired results, despite layers of testingIn-depth targeting strategies with the new Detailed TargetingCan you sell a streaming workshop with Facebook ads?Best practices for improving your results with video adsBefore we get into the transcript of the episode, I've got a few announcements for you...Enrollment for FB ADvantage OpeningI'm getting ready to re-open my flagship program, The FB ADvantage in just a couple weeks here in early April.  It's completely revamped this time around, teaching you exactly how to create an automated system that gets leads and sales e

I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we're going to dive into some really cool Facebook ads case studies from a variety of niches.Today, we’re going to kick things off with a case study about how a Facebook ads campaign helped generate over $1.1M for a crowdfunding campaign on Kickstarter.The campaign was run by Adomas Baltagalvis and I’m really excited to welcome him to the show today.I don’t want to give too much away because we’ll get into all this during the episode here, but the Facebook ad campaign was for promoting a new Swiss Automatic watch on Kickstarter.They hit the initial Kickstarter goal of $40,000 in just 34 minutes and they grew an email list of over 5,000 people in less than two weeks.You’ll learn everything that Adomas did for the campaign from the pre-launch strategy to how he set his ads up to how they’re now nurturing all those leads now that the campaign is over.The Kickstarter campaign is now among the 150 m

On today's episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray.Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your copywriting needs to include — whether it’s email writing, ad copy, sales pages, etc.Laura has been a professional writer for almost 20 years now, having written promos, launch campaigns, online content, and more for TV channels like Bravo, NBC, HBO, VH1, and a whole host of others.She also teaches entrepreneurs how to write better copy and has partnered with Marie Forleo on a great copywriting course called The Copy Cure which you’ll hear more about at the end of the episode.On Today's Episode, You'll Learn:Laura's 3 keys for writing great copy using the framework C.P.R.How to write copy that actually means something to your audienceWhy it's important to get away from insider buzz words and use language that excites your audience insteadHow to figure out w

Facebook ads reporting is the topic of today's episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on improving your Facebook ads.When it comes to looking at Facebook ads reporting and optimizing your ads, I have three words for you. Keep. It. Simple.Having so many stats available to us can be overwhelming, especially when you have all these numbers in front of you and you don’t know what you’re looking at.Keep it simple by looking at the one metric that tells you how well your ads are doing based on the objective you have chosen.Here’s what I mean by that...If the goal of your ad campaign is to send people from your Facebook ad to a valuable blog post you’ve written so you can start warming them up to your business, for example, you would choose the Objective “Clicks to Website” when you’re setting up your Facebook ads (the goal here is to drive people from your ad to your website).

On today's episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk about understanding the value of a lead and using your metrics to really dial in on determining how much should you spend on your paid ads.Now as you’ll hear as we get into it, the metrics platform they’ve created works with Infusionsoft but if you’re not an Infusionsoft user, not to worry, it’s totally fine. You’re still going to get a ton out of this discussion.See omnystudio.com/listener for privacy information.

On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who's the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing.This is the first of two back to back episodes where we’re going to dive in and talk about metrics and measuring your paid ad performance. Not always the most sexy of topics but uber important to understand when you’re running paid traffic in your business.I asked David to come on the podcast because one of his core messages is understanding and setting performance targets, specifically the psychology behind setting up performance targets for lead generation.On Today's Episode, You'll Learn:How to build your marketing to scale using key metricsWhy setting performance targets for your paid traffic is the foundation of growing your businessDavid shares the concepts of "back against the wall" and "laughing to the bank” and how to use these for the best results possibleWe tal

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads.I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it.Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28).Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads.He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27).Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now...And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.See omnystudio.com/listener for privacy information.

Today's episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business.In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your business.In the last episode, #71, John Lee Dumas from EoFire joined me to talk about How to Create a 7-Figure Business Using Webinars & Facebook ads.And in today's episode, one of my very best friends Amy Porterfield joins me to talk about how to know if webinars will work for your business and we also get into several tips and strategies for creating a high converting webinar.Amy is one of the BEST people I know when it comes to creating and delivering webinars that convert and I’m psyched to welcome her back to the show today so she can share her secrets with you.In the past 6 years, she has done 300+ webinars and built a 7-figure business using webinars as the backbone.In Today's Episode, You'll Learn:How to know if webinars will work for your bu

On today's episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business.And on the show today, I’m pumped to welcome my good friend John Lee Dumas from eofire.com.For those of you who don’t know John, he’s built a multi-million dollar business around his daily podcast eofire. He’s also the founder of Podcaster’s Paradise, a community of about 2,800 (so far) people who are looking to create, grow and monetize their podcast.John has primarily grown Podcaster’s Paradise through webinars in conjunction with Facebook ads and that’s what we’re going to dive into today with him.In Today's Episode, You'll Learn:How webinars have completely transformed his business and the reason he started using them in the first placeHow he uses Facebook ads to drive registrations for his webinars and the simple tweak he made to his ads to increase his live show-up rateHis top 3 tips for having a highly converting webinarAnd how after doing 1,200

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business.This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business.There was a point in time when not many were using Facebook ads just yet.Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales.But for me, Facebook ads were just one-half of the equation…Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars – and a very specific kind of webinar – that things really took off.I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. Do more webinars, rinse and repeat.Af

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform.Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products.If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.  Today's episode will make a lot more sense for you.Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.In Today's Episode, You'll Learn:The very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platformHow to leverage Amazon's ad retargeting to sell more of your productsHow Amazon PPC is quickly becoming more like Google

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads.This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business.Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices.Specifically, here's what you're going to learn on today's episode:Behind the scenes of Google's Call-Only ads and how they workStep-by-step guide to setting up Call-Only ads and what to avoidHow to get the best results from your Call-Only ads for your unique businessThe best type of ad copy to useWhat conversion rate to aim forWhat kind of offer and set up you want in place before starting your Call-Only adsSee omnystudio.com/listener for priv

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company.Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.And that’s when the real fun began!She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular.And when I say knocked it out of the park I mean she got a 5000% ROI!Here's what you're going to learn on today's episode:What Amanda did to get that 5000% ROIThe ad formats that she’s tested and the one in particular that’s given her the best resultsWhat kind of ad copy she’s usingW

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions.According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on.I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).The Facebook pixel now combines the retargeting pixel AND the conversion tracking.However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code.It's recommended to just get it done, but not necessary right now...See omnystudio.com/listener for privacy information.

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery.If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out.Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue.On Today's Episode, You'll Learn:What Jeremy and Jason refer to as "the traffic myth” and where you should be focusing your efforts instead.What the "choose your own adventure” system is and how to use it to move customers toward spending increasingly higher amounts of money with your busi

It’s the worst nightmare when you buy website traffic:Ending up with a banned ads account.These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws.But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world.Today’s Art of Paid Traffic guest learned that the hard way…And he’s here today to help you avoid getting a banned ads account from Google.Charles Kirland is the founder of Media Buyer’s Association.He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding.See omnystudio.com/listener for privacy information.

I've got a really cool case study for you today on The Art of Paid Traffic.Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app.He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time.He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents.  Ha!  Awesome...In today's episode, Scott breaks down everything he’s doing with his Facebook ads including his targeting and a smart strategy for where he sends his traffic after people click on the ad.A really inspiring case study here today with Scott.See omnystudio.com/listener for privacy information.

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com.Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week.If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online.Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business.As you’ll hear, David is high energy and he loves teaching this stuff.We cover a lot today so don't miss this one!See omnystudio.com/listener for privacy information.

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to:Primary objective: Get 500 new email subscribers for less than $1 each.Spend $500 on ads in 14 days.Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List Goal browser extension.Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments.He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud."Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting...He takes you behind the scenes of every

In today's episode of The Art of Paid Traffic we're talking about Instagram ads.Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands).I haven't yet tested them because I feel like there is a lot of conflicting information out there and I've wanted to let things settle a little bit before testing.So on this episode of AOPT, I’m sharing the most up-to-date info that I have come across about what you need to know about Instagram ads.See omnystudio.com/listener for privacy information.