Brand You Personal Branding

I am fresh off my trip to Ray Edwards’ Permission to Prosper conference held in San Diego, CA. I was challenged, stretched, and encouraged … and I’ve got a few things I learned there to share with you today. A Quick Preview of the Podcast: 3 Unforgettable acronyms vital to your success, as taught by […]

Cliff Ravenscraft left a successful career in insurance to make a living doing what he loves: podcasting. Cliff is now known as the “Podcast Answerman” and runs a successful personal brand business, but it wasn’t an easy journey. In this interview, Cliff shares some great lessons for anyone looking to venture out and make a […]

We all know the importance of an elevator pitch. But what about the questions that follow? Here are 7 questions every personal brand must absolutely nail. Prepare your answers, practice your response, and you’ll see your business grow. A Quick Preview of the Podcast: The 7 questions every personal brand must absolutely nail Some of […]

This episode was inspired by a question left by Dayo Samuel from Audacity to Lead on rebranding. Rebranding can be tricky business, especially for personal brands because it’s a pretty labor-intensive process. A Quick Preview of the Podcast: The four reasons you should consider rebranding The one reason you should NOT rebrand A bit of […]

Pastors are natural content creators. Each week they spend long hours crafting messages and teaching series. Unfortunately, too much of their content is “one-and-done”, only to be heard by a live audience that day and just a handful of folks that listen to the recording. Today I interview Dave Shrein, a marketing consultant for churches […]

Dilemma: you’ve got a few people willing to pay you … but it’s not very much money. You need to grow your experience and portfolio, but don’t want to devalue your services. I’ve got the perfect answer in today’s (short) episode: How To Establish Your Value (While Taking Lower Paying Clients) A Quick Preview of […]

How do you land your first clients? What do you do if you haven’t yet “established authority” … but need to get some paying work? In today’s episode I cover my initial client acquisition strategies.   A Quick Preview of the Podcast: These are the strategies I used to land my very first clients. From […]

For this first episode of 2015, I cover how to get client testimonials. Testimonials allow you to give future clients the gift of going second.   A Quick Preview of the Podcast: I’ve used this form for the past two years, and it has been an absolute gamechanger for my business. Sure, setting up a […]

In today’s episode, I open up about some of the doubts and fears I have heading into 2015. I also share some of the victories from this past year, and some personal updates regarding my job and career. Episode Resource: In this episode, I mention Michael Hyatt’s Best Year Ever goal-setting course. I was skeptical […]

I’m not a designer … in fact, I’m pretty clueless when it comes to Photoshop, InDesign, or any other fancy design tools. Good news is that I know someone who does. Jason Clement (Twitter @JasonJClement) is a bona fide graphic and web designer and president of Red Letter Design, a marketing and design firm based […]

In today’s episode I cover the most important tactic in closing sales. Unfortunately, not many people do this, and it’s to their detriment! I actually think you’ll be surprised at what it is. Find out by listening to the episode. A Quick Preview of the Podcast: The one simple thing you need to do to […]

In today’s episode I cover 4 basic pricing models for your personal brand because let’s face it — if you don’t have a pricing model, you won’t profit! A Quick Preview of the Podcast: 4 pricing models every personal brand should know about. My personal favorite pricing model, which rewards you for getting better at […]

This week I share a quick episode on what rebranding has done for me and how it has impacted my profits. This can all be traced back to a decision to “niche down” and focus on my ideal client. A Quick Preview of the Podcast: How rebranding really helped take my business to the next […]

Today I interview author, speaker, and coach Kary Oberbrunner. Kary wrote one of my favorite books this year called Day Job To Dream Job. He will inspire you to continue building your personal brand. A Quick Preview of the Podcast: Why everyone is a guru … whether they realize it or not. Actionable steps towards […]

Today we finish off our talk about the 7 steps you need to launch a profitable personal brand: packaging, pitch, and partnership. A Quick Preview of the Podcast: The final three steps to building a profitable personal brand. Valuable insights on branding, logos, and color schemes. Pro tips on perfecting your sales pitch. Want to […]

Today we talk about the 7 steps you need to launch a profitable personal brand. I’ve done this for myself and a myriad of clients, and I give you the exact framework to follow in this episode. A Quick Preview of the Podcast: The seven necessary steps to launching a profitable personal brand A quick […]

Today we talk about how to position yourself against the competition … and use the difference to your advantage. One of the best ways to do this is to use a simple positioning graph to place your competitors relative to where you stand. A Quick Preview of the Podcast: Why marketing is really like jujitsu […]

Today we continue in this series on “positioning” and cover what constitutes a magnetic “lead magnet” and how you can utilize it to position yourself as an authority in your space. A Quick Preview of the Podcast: Why you shouldn’t create a huge, epic lead magnet What really constitutes a magnetic lead magnet Examples of […]

Welcome to the third episode of the Brand You Podcast. Today we continue in this series on “positioning” and how you can quickly and easily identify your ideal client. A Quick Preview of the Podcast: The quickest and easiest way to identify an ideal client The quickest and easest way to define your unique selling […]

Welcome to the second episode of the Brand You Podcast. Today we continue in this series on “positioning” and what that means for you in building your personal brand. A Quick Preview of the Podcast: Two concepts you can’t afford to confuse Some personal examples from my business on tactics, strategies, and goals How three […]