Adcast

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Synopsis

Your Digital Marketing & Advertising Agency

Episodes

  • The AdCast Podcast 77 - Enhance Your Creative Freedom with Diana Lee of Constellation

    12/04/2023 Duration: 45min

    Diana Lee is the CEO and Co-founder of Constellation. After starting her career in automotive, she leveraged her experience in sales, marketing, and consulting to pioneer an innovative, tech-driven approach to the marketing industry. Utilizing our end-to-end enterprise marketing technology, she helps brands mass-automate stunning compliant creative and streamline the regulatory approval process. Since its inception in 2016, she’s transformed Constellation into a thriving global SaaS company with offices in New York, Dubai, Toronto, and Seoul. This expansion follows an explosive year when Constellation experienced 90% growth without outside investment. Diana’s investment in people, practice, and culture is evidenced by Constellation being named the 65th Fastest-Growing Private Company in America and Diana named EY Entrepreneur of the Year 2021 New York. An immigrant of color, she creates seats at the table for other talented immigrants, minorities, and women (60% of C-Suite execs are people of color). As a mo

  • The AdCast Podcast 76 - Develop Your Brand’s Voice with Colin Chow of Twenty First Century Brand

    15/03/2023 Duration: 51min

    Colin Chow is a highly experienced strategic leader with a background in brand strategy, marketing, consumer insights, and innovation. He has a strong track record working with global Fortune 100 brands and high-growth startups across various industries, including tech, media & entertainment, retail, fintech, and sports. Colin is a dynamic verbal and written communicator, equally at home with C-suite executives and real-world customers. He is an inspiring team builder who thrives on collaboration and is always ready to roll up his sleeves. Colin was born in Montreal, raised in LA, and has been forged in NY and tempered in SF. He has led the strategy for global icons such as Airbnb, Disney, HBO, Nike, and Walmart, as well as the next generation of ambitious brands like Everlane, Headspace, and Instacart. Colin's love for the intersection of strategy and creativity has inspired a career that spans management consultancy at McKinsey to CEO at Redscout. Colin holds degrees from Yale in Art History and Law, wh

  • The Adcast Podcast 75 - Stand Out in the Digital Landscape With Alex Kelly of Ceros

    08/02/2023 Duration: 49min

    Alex Kelly oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper. Ceros is a cloud-based platform that aims to unlock your organization's creativity, encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for developers. The published content works across desktop and mobile devices and can be integrated with e-commerce systems using the Ceros e-commerce SDK. Ceros' platform analytics mechanism works in real-time an

  • The AdCast Podcast 74 - Making Food Famous with Olaf van Gerwen of Chuck Studios

    11/01/2023 Duration: 54min

    Olaf van Gerwen is the co-founder and Global Creative Director of Chuck  Studios, the world’s first and only global food advertising specialist  headquartered in Amsterdam, with branches in Los Angeles, Moscow and  London. Before starting Chuck Studios, he filmed and directed over 600  commercials in 30+ countries for which he won multiple Lions, Epica’s  and Effies.   Chuck Studios is where food goes to get famous. High speed shooting,  computer controlled robotics and complex special effects are put to work  to deliver mouth watering images. Over the years Chuck Studios has  added strategy to its offering. It currently helps food brands around  the world develop their Culinary Identity: a strategy that turns food  into distinctive brand assets by dictating how it behaves, how it interacts with its  surroundings and by designing the universe it lives in.   In this episode we discuss how Olaf actually landed into the food  advertising indus

  • The AdCast Podcast - Best of 2022 Special

    18/12/2022 Duration: 58min

    2022 Recap of The Adcast Podcast, hosted Eric Elliott; the Podcast for Marketers, Advertisers, and Entrepreneurs! LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: https://tiny.one/AdCastApple Spotify: https://tiny.one/AdCastSpotify Amazon Music: https://tiny.one/AdCastAmazon EPISODE LINKS EP 60: Nick Bailey - https://youtu.be/ToHmdjwfCRU EP 61: David Bates - https://youtu.be/1RE8LYlnjSQ EP 62: Kezia Israel - https://youtu.be/VX2rYoLZ7aY&t EP 63: Kyle Jepson - https://youtu.be/_T__7xQcLxA&t EP 64: Gina Michnowicz - https://youtu.be/1CkHG8WW2DQ EP 65: Jim DeRogatis - https://youtu.be/SaSXE3wW34w&t EP 67: Simon Leslie - https://youtu.be/hX2kdz2eQ1M&t EP 68: Jonathan Yaffe - https://youtu.be/uTvG83I8Tyk EP 70: Erik Huberman - https://youtu.be/_IH4lQI39Y0&t EP 73: Candice Patrick - https://youtu.be/cD9Q84tuVIU&t Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliotts... LinkedIn: https://www.linkedin.com/in/iamericel... Instagram: https

  • The AdCast Podcast 73 - Discussing Business Law With Attorney Candice Patrick of Shantell Law, PLLC

    16/11/2022 Duration: 50min

    Candice Shantell Patrick is a passionate, and highly decorated attorney and entrepreneur specializing in business and personal law. Candice founded her law firm, Shantell Law, PLLC, where she offers legal services for business, personal injury, and sports and entertainment related incidents. Candice gives each client her all--even if it means late nights and early mornings! Attorney Patrick received her Doctor of Jurisprudence Degree from Northern Illinois University College of Law where she graduated magna cum laude. She went on to be accepted into both the Texas Bar and Federal Court. Since being admitted to the Bar, Candice has served the community with legal representation in business, criminal, family and civil law. She has been featured in the Voyage Dallas as a Rising Star and contributed to the success and victory of many families. Candice also runs SophisticatedBusinessOwners® where she uses her legal knowledge to offer masterclasses on the legal aspects of business ownership, and she has gained po

  • The AdCast Podcast 72 - Unlock Your Brand's Potential with Roger Dudler of Frontify

    02/11/2022 Duration: 55min

    Founder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering 2,500+ brands around the world to create, thrive, and evolve. In prior experience, Roger worked as a software engineer and product designer for over 10 years. In 2012, he was inspired to create a  platform that could simplify interdisciplinary collaboration in branding  products, kickstarting a digital guidelines project that would  ultimately become the brand management software platform, Frontify. In addition to spearheading the company, Roger has worked on several software products ranging from governmental to weather forecast applications. He’s a proud father and enjoys spending time with his family in the city of St. Gallen. In this episode we talk about brand management platforms–what they are, and who can benefit

  • The AdCast Podcast 71 - "See Beyond Someone's Resume" with David Bates of Bokeh

    19/10/2022 Duration: 01h12min

    David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few. In this episode of The AdCast Podcast, David and I discuss the

  • The Adcast Podcast 70 - Get a Grip on Entrepreneurship, With Erik Huberman of Hawke Media

    05/10/2022 Duration: 01h05min

    CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers In this Episode we discuss the reality of being an entrepreneur and owning a business, common mistakes entrepreneurs make early in their career's, a unique perspective on the mental health of business owners, what to look for in a good marketing agenc

  • The AdCast Podcast 47 - The Attorney's Attorney w/ Ethics Lawyer Barbara Seymour

    04/10/2022 Duration: 51min

    Have you ever wondered where lawyers go for legal help? Look no further than South Carolina's own Barbara Seymour. As part of the firm Clawson & Staubes, Barbara assists lawyers and law firms in ensuring ethical compliance, while also handling cases involving lawyer and judicial disciplinary enforcement, Bar admission, and reinstatement. She sits down with our host, Eric Elliott, to discuss the world of Attorney Advertising. What is effective? What does ethics exactly mean in the world of Attorney Advertising? How can law firms properly reach their target market while remaining ethical? Need Barbara's expertise? Reach her by email at barbara@cslaw.com, and she always makes sure to provide anyone and everyone with her phone line 803-904-1458. Also, make sure to stop by her attorney profile to find out any other information you need before reaching out.  ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We c

  • The AdCast Podcast 69 - Effectively Lean Into Controversy, with Adam Katz of Sightly

    21/09/2022 Duration: 59min

    With the ongoing conversation around gun control, the Supreme Court’s decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it’s difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance.  Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into hot-button issues effectively. In this Episode, we discuss how and when brands should lean into tentpole moments, how Sightly’s Brand Mentality™ platform uses state of the art AI and NLP algorithms to ensure brands avoid threats and seize market opportunities, the power of Real-Time Marketing, the practicality of AI in today's overwhelming information barrage, and much more. Connect w/ Adam Katz: Website: https://www.sightly.com/ Ad

  • The AdCast Podcast 68 | The Power of Experiential Marketing with Jonathan Yaffe of AnyRoad

    07/09/2022 Duration: 01h16s

    Jonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading  Experience Relationship Management (ERM) platform enabling global brands  to properly measure, scale, and implement their experiential marketing  campaigns. AnyRoad helps companies create brand loyalty, change consumer  behavior, and better understand their brand associations by providing  them with data intelligence sourced from experience-based marketing.  Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on  AnyRoad to measure the impact of their experiential marketing.  AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to  complete the loop, building the model of exactly how these experiences  build loyalty, increase brand perception, and increase revenue. In this episode we discuss the power of real-life engagement,  experiential marketing at Red Bull, the importance of having customer  data and what to do with it, ERM platforms, the comm

  • The AdCast Podcast 67 - "Starve The Noise" with Simon Leslie of Ink

    24/08/2022 Duration: 01h16s

    Simon Leslie is the founder and CEO of Ink, a global travel media publishing and technology company that publishes 33 inflight magazines for 24 airlines worldwide. With partners like: Virgin Atlantic, United, Spirit, and Norwegian; Simon became a world record holder for the amount of inflight magazines he’s launched and published, with over 250 Million copies of magazines to date. Simon’s business plummeted from projections of earning $150 million to nothing, almost overnight due to the pandemic. How he has been able to work his company back to the top is a harrowing story of grit, creativity, strategy, and resilience, which he's detailed in his latest book "Equanimity: The Diary of a CEO in Crisis" In this episode, we discuss the importance of risk taking, what it was like to go from $150 Million in revenue to nothing, not panicking in emergency, the problem with Glassdoor, the necessity of leaders, what hitting rock-bottom can teach you, the autopilot mindset people are stuck in, and much more. Connect w/

  • The AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social Chat

    10/08/2022 Duration: 39min

    Frost Li is San Francisco-based entrepreneur, software engineer, and computer scientist. She was formerly Head of Growth at Wish, and has provided consultation  to unlock and scale growth opportunities with ML and data-driven strategies   for companies like Teespring, Lyft, Pinterest,& Rappi, as well as software engineering at Twitter, Apple, & Google. Frost is the Founder  and CEO of Social Chat, a software that enables brands to host live shopping events directly on their website. Live shopping empowers retailers by increasing overall engagement, average order value, and conversion rate. SocialChat provides the social commerce solution to e-commerce stores giving brands the ability to run live video shopping, simulating the in-person shopping experience for customers. The brands in turn get all the interactions to further optimize the experiences for the users both on the site and through CRM channels for best branding and performance ROI In This Episode we discuss how machine le

  • The AdCast Podcast 65 - Unmasking R. Kelly with Jim DeRogatis

    27/07/2022 Duration: 01h13min

    Jim DeRogatis is the man who first received the infamous R. Kelly sex  tape, breaking the story to the public. He was a music critic at the  Chicago Sun-Times in 2000 when he received an anonymous fax tipping him  off: Kelly, the tipster wrote, “had a problem with young girls.”  DeRogatis investigated that tip and found that multiple lawsuits had  been filed against Kelly accusing him of sexually abusing girls as young  as 14. He published a story that reported his findings in late 2000 —  and then he continued to publish follow-ups in the face of widespread  public indifference, as Kelly’s career continued to flourish. DeRogatis  soon became the person that people who knew things about Kelly sent tips  to. Two videotapes that appeared to show Kelly having sex with young  girls were sent to DeRogatis’s home in 2001 and 2002, and the second one  became the centerpiece of Kelly’s 2008 child pornography trial. Jim  DeRogatis is an associate profes

  • The AdCast Podcast 64 - Get Out of Your Own Way with Gina Michnowicz of The Craftsman Agency

    13/07/2022 Duration: 01h01s

    Gina Michnowicz is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients. In this episode we discuss humanization of brands, how AI will affect creative agencies, clients getting stuck in their old ways, the value of working with young people, the importance of platform-specific content, the unique opportunity Tiktok offers, being creative while working remot

  • The AdCast Podcast 63 - Revolutionize Your Online Marketing with Kyle Jepson of Hubspot

    06/07/2022 Duration: 01h02min

    Kyle Jepson is the Sr. Inbound Professor at HubSpot. He teaches free online courses at HubSpot Academy, the worldwide leader in inbound marketing and sales education. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. He also makes tutorials and new feature update videos for Hubspot on his LinkedIn, which has impressively garnered over 3 million combined views! He is on the leading front of transforming the way businesses sell, and in this episode he came down to delve DEEP into the mind-blowing potential of Hubspot. In this episode we discuss the common pitfalls of CRM platforms, what sets the Hubspot apart, why Hubspot Academy is free, the value of Hubspot certifications, who Hubspot is and is not for, the way the internet has changed sales, Hubspot success stories, and a brilliant approach to building a social media audience as a business. Connect w/ Kyle Jepson: Kyle's LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/ Kyle's Twi

  • The AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of Kizkopop

    08/06/2022 Duration: 40min

    Kezia Israel is the Owner and Verbal Identity Strategist at Kizkopop™, a Newark, NJ-based company that simplifies jargon-filled messages for FinTech brands to achieve clear communication without confusion. Growing up in her home country of Jamaica, Kezia always had a natural affinity for the visual arts by expressing herself through the medium of drawing and graphic design. After graduating with a B.S. in Graphic Design and an MBA in Marketing & Business Management from Montclair University, she adapted the processes she used for visual art into writing verbal identity for brands. By expressing her art through language, she harnesses the power of words with the goal of impacting one million brands. In this Episode, we discuss: the future of Fintech, how to make money as a creative, marketing vs branding, companies following trends, and the value of positioning. Connect w/ Kezia Israel Instagram: https://www.instagram.com/kizkopop_/  LinkedIn: https://www.linkedin.com/in/keziaisrael/  Facebook: h

  • The AdCast Podcast 61 - Dissolving Illusions with David Bates of Bokeh

    25/05/2022 Duration: 01h11min

    David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few. In this episode of The AdCast Podcast, David and I discuss our

  • The Adcast Podcast 60 - "Creativity Demands Courage" w/ Nick Bailey of futurefactor

    04/05/2022 Duration: 53min

    Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era. IN THIS EPISODE The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative peopl

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