Dr. Howard Smith Oncall

Vidcast:  https://youtu.be/js0YBT86Omo Mmmmm.  Smell that fried dough!  Doesn’t that whiff of pepperoni pizza get your juices flowing?   Businesses peddling less than healthy treats have been blowing fragrances of warm cinnamon rolls and buttered popcorn in our faces for years knowing that its tough for us to resist.  Marketing gurus from the University of South Florida’s college of business now come to our rescue. As experimental subjects are presented with the choice of cookies or strawberries,  precisely-controlled scent nebulizers spew out a warm cookie scent.   The data shows that whiffing the cookie scent for 30 seconds or less will drive you to buy the cookie.  Continuing to inhale the cookie fragrance for more than 2 minutes resulted in a preference for the strawberries.  The same phenomenon occurred with a pizza-apple pairing. So the next time you whiff those fatty and sugary smells, inhale them longer and think skull and cross-bones.  Then reach for that juicy apple. #foodfragrances #fat #sugar #hea