Knowledge@wharton
The Brewing Backlash Over Rewards Programs
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:13:30
- More information
Informações:
Synopsis
Customers are unhappy when their favorite retailers make it harder to earn rewards, as Starbucks, Dunkin’ and Best Buy have recently done. But firms have to walk a fine line between customer loyalty and profits, says Wharton’s Raghuram Iyengar. Hosted on Acast. See acast.com/privacy for more information.
