Podcast Talent Coach

When you conduct interviews on your podcast, how do you use those opportunities to attract clients? Interviews create wonderful podcast content. They also provide tremendous promotion for your guest. But, it is also possible for you to use those interviews to grow your own business. THE GUEST I had a coach come to me for help one time. He conducted fantastic interviews. In fact he told me, "My superpower is the cloak of invisibility. I make the guest the star." However, his podcast was not bringing clients into his business. He was getting great feedback on his amazing interviews. But, that feedback wasn't turning into business. The issue with his strategy was his superpower. I definitely want you to make the guest the star. However, you absolutely cannot wear a cloak of invisibility. If you only prop up your guest, you can't be upset when your listeners flock to your guest. We need to find other ways to ensure we build your credibility by association with your guest. Our solution was to interject more of him