Askalli: Self-publishing Advice Podcast

In today's Beginners Self-Publishing Podcast: soft launching a book. Thanks to movies and a narrative perpetuated by trade publishers, debut authors fixate on big book launches, characterized by perfection and fanfare. The reality, however, is that many experienced authors stagger book launches, choosing not to fire all cylinders at once for a variety of reasons. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss such practices, explaining what a soft launch is, the nuances of launching to a smaller audience before hitting the masses, and how to engineer a soft launch for more long-term success. Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish! About the Hosts Dan Parsons writes the Creative Business series for auth