Franchise Canada Chats

In this episode, we feature Greg Nathan, a registered psychologist and founder of Franchise Relationships Institute. He explores how franchisors can maintain their franchisees’ confidence as they work together to battle the challenges and changes of the COVID-19 pandemic. Here, Greg shares his expertise as a leading global expert on the psychology of the franchise relationship to explore a variety of tips and tools that franchisors can use to lead their teams. This episode was adapted from Greg’s keynote presentation titled “Getting Franchisee Buy-In to Change” as part of the Canadian Franchise Association’s Business Recovery Summit Series. The month-long series of webinar presentations took place throughout October. You can learn more at CFA.ca.