Podcast Talent Coach

On this episode, we're going to answer a few questions from podcasters. We will cover income from ads, giving up on a dud podcast, what time is the best time to publish, and if you should have a co-host. SPONSORS FOR INCOME How soon is too soon to reach out to potential sponsors? My podcast is still young and I’m only getting about 200 downloads a week between YouTube and podcast platforms. -Landon THE CEILING If you have listened to Podcast Talent Coach for any length of time, you know I am not a fan of sponsors on your podcast. But, let me give you some facts and data to back that up. First, people are fleeing traditional media to escape the crazy, long commercial breaks. Radio has typically reached most of the population in the United States. In 1998, radio reached over 95% of Americans over the age of 12 each week. In 2011, that reach was down a bit to 93%.  According to Neilsen Media Research, in 2020, that percentage dropped to 83%. The audience is getting fragmented. How many ads can you possibly inclu