Digital Politics With Karen Jagoda

Political and Advocacy Influence Marketing with Zach Fang Vocal Media

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Synopsis

Zach Fang, Head of Sales and Business Development at Vocal Media, is enthusiastic about the opportunities for political and advocacy campaigns to tap into the power of online influencers.  He is also excited about the chances for a diverse community of influencers to have their voices heard and to build stronger communities of interest. We talk about: How influencer marketing is different from other paid media The ways candidates and advocates can work with influencers to produce authentic messages What happens if TikTok is banned What makes someone an influencer The use of filters and lenses to amplify a message across multiple communities @Vocal_Creators #TikTok #Influencers #PoliticalAdvertising #InfluencerMarketing #YouTubeShorts #InstagramReels Vocal.media Vocal-Media.io