Podcast Talent Coach

Most podcasts don't grow, because they lack an audience growth strategy. And if the host does have a strategy, they are probably making it more difficult than it needs to be. To grow your audience, you need to do 2 things – Attract new listeners and keep them coming back for more. WHY DO WE PODCAST? When coaches come to me for help with their shows, one of our first steps is to determine where they are today. Why do you have a podcast? The answer to that question varies. The most common answer I hear is impact and influence. Coaches want to leave their mark on the world. One coach told me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal." What does success look like to you? You may want to spread your message or make an impact. Your podcast might exist because you want to grow your influence or leave a legacy. Having a strong "why" is an important ingredient to your success. W