Sales Reinvented

According to Liz Heiman, there are two types of referrals. A referral could be from someone who doesn’t buy from you but can share leads with you. The other type of referral is from an existing customer. They’re both introducing you to people you might not know. Liz shares the approach she takes when asking for referrals in this episode of Sales Reinvented. Don’t miss it!  Outline of This Episode [0:58] What are referrals? How do they work in sales? [1:43] Common mistakes salespeople make asking for referrals [2:43] How salespeople can leverage social media to generate referrals [5:20] Liz’s advice for those exploring referral-based selling  [6:47] How to measure the success of a referral program [8:49] The right way to ask for client referrals [11:05] Best practices for asking for referrals  [13:48] The role technology plays in referral selling [15:10] Liz’s top 3 referral selling dos and don’ts [17:06] Don’t be afraid to take a creative approach How salespeople can leverage social media to generate referr