Podcast Talent Coach

ENSURE YOUR PODCAST IS NOT A WASTE OF TIME Are podcasts a waste of time? Many coaches ask me about the return on investment for their podcast. Your return on investment is defined by two sides of the equation. We want to increase the return while decreasing the investment. So, what is your goal with your podcast? This is the best place to start. You can't determind if your podcast is a waste of time until you determine what you want to accomplish. This is the most common problem with coaches. They are using the wrong strategy, or worse no strategy. You can't hit a target you can't see. ADS ARE A WASTE OF TIME Many podcasts try to make money through ads and sponsorships. If you struggle to generate revenue with your podcast, stop chasing ads. With sponsors, you only make money once. Most podcasts aren't big enough to attract large sponsors with big dollars. And, your audience doesn't want to sit through a bunch of ads. Instead, use your podcast to market your services, network with others, and connect with pro