Sales Reinvented

Referrals are when existing customers, friends, colleagues, or associates share that there’s someone you need to know that would value a relationship with you (and you’d find value from the relationship with them). They’re the best type of lead that salespeople can get. But there’s a right way—and a wrong way—to start the referral conversation. Joey Coleman shares what you should do in this episode of Sales Reinvented! Outline of This Episode [1:10] What are referrals? How do they help in sales?  [1:45] Common mistakes for salespeople to avoid  [3:07] How to leverage social media and online tools [4:16] Advice for salespeople exploring referral-based sales [6:23] How to measure the success of a referral program  [11:16] How Joey approaches asking for referrals [14:31] A best practice most organizations miss [16:17] The role of technology in referral selling  [17:42] Top three referral selling dos and don’ts [21:43] When a referral conversation goes terribly wrong Connect with Joey Coleman Connect on Linked