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Alex Makarski, an exceptional engineer turned marketer, has made an indelible mark on the digital advertising landscape as the Founder of clickmakers.io and Co-Founder of measurebit.com. Renowned for innovative work in digital media buying, data consulting, and progressive marketing strategies, Alex builds dynamic teams specializing in data integration, attribution, AI/ML-aided media buying, and decision making. With certifications from industry leaders like AdSkills, Google, Microsoft, Amazon, The Trade Desk, and StackAdapt, he successfully manages multimillion-dollar monthly ad spends for diverse companies. Alex's early consulting services for industry giants like McDonald's, Siemens, P&G, Colgate, and RECIPE (Cara Operations) harnessed big data, fueling his entrepreneurial spirit. This led to the creation of Click Makers, a renowned paid media agency, and Measurebit, a consultancy specializing in conversion tracking, analytics, and data integration. Both companies lead in innovative practic