Rethink Retail

Imagine stumbling into a world you know nothing about and finding wild success. That's exactly what happened to Kieran Powell when he helped a tech CEO raise $1.2 million in a week without even knowing what PR was. From there, he discovered the power of storytelling in generating media attention and became an expert in creating awareness for retail technology companies. In this episode of the RETHINK Retail Podcast, host Gabriella Bock sits down with Kieran Powell, executive vice president of Channel V Media, a leading PR firm for retail tech companies. During their conversation, Kieran reveals why many retail tech startups struggle capture the attention of media and potential clients and highlights how adopting a strategic approach to PR and brand awareness can set companies apart from competitors, particularly when it comes to exhibiting at large trade show events. In a bid to help retail tech startups amplify their brand's voice and presence at trade events, RETHINK Retail and Channel V Media have tea