Podcast Talent Coach

Many coaches wonder if they should start a podcast, be a guest on other podcasts, or create a YouTube channel. They treat each platform the same. Each of these three content platforms serve a different purpose and get a different result. This topic came up twice in conversations this week. In one chat, I was talking with the guy who will be running my summit this fal. He mentioned that he was doing another summit for an expert who teaches people how to be a guest on other podcasts. He said, "Let those hosts pay Erik to learn how to start a podcast and do all the work. She will just teach you how to be a guest." Being a guest has its place. But being a guest and having your own podcast are two completely different strategies with two completely different purposes. He clearly didn't understand the benefit you receive when you start a podcast. And many don't have a strategy to success when they do start. Before we discuss why small businesses should start a podcast, let's talk about the difference between these