Rethink Retail

Say hello to Cynthia Omokhekpen Asije, an inspiring Nigerian entrepreneur with a heart for the environment and a keen eye for style. As the Founder of The Adirelounge, Cynthia takes sustainability in the fashion world to new heights by using agricultural waste like banana peels to create eco-friendly athleisure and activewear. Her ingenious concept resonated with environmentally-conscious fashionistas across the globe, leading her to share her sustainable vision in over 40 countries. Cynthia's dedication to environmentally friendly practices, as well as her unique talent for design, makes her a sought-after thought leader in the world of sustainable fashion. Join host, Paula Macaggi, as she gets a behind-the-scenes glimpse of Adirelounge's vision and audience as well as uncovering the key to integrating sustainability throughout the fashion retail business. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts. - - -