Digital Politics With Karen Jagoda

Role of Dynamic Maps in Political Campaigns with Julia Bayer and Michelle Kinzer Esri

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Synopsis

Julia Bayer, solution engineer National Government team  & Michelle Kinzer, Public Policy Team of Esri, join Deepak Puri, CEO of The Democracy Labs, to discuss the power of geographic information to gain a greater understanding of problems and as a means to engage voters in solutions. They emphasize we all share location and a sense of place, and maps can present facts and persuade viewers to broaden their view. Deepak talks with Julia and Michelle about: What maps can communicate How GIS can be used by campaigns to visualize voter trends and identify new target demographics Why GIS tools are being used by more campaigns and government entities Using StoryMaps for persuasion to localize data and present a personalized view of issues Integrating visualization and dynamic maps into the dashboard driving campaign decisions  @Esri @ThDemLabs #GIS #Maps #TargetingVoters #Visualization #Misinformation #Persuasion #Voters #PoliticalCampaigns Esri.com TheDemLabs.org