Agency Journey

How to Build Your Agency's Brand Through Your Team's Personality and Expertise with Jakub Grajcar

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Synopsis

In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and unique personalities, fostering a more connected audience.Kuba also offers valuable insights into "low-hanging marketing fruit" for agencies. He discusses the importance of investing in team development and leveraging their individual personalities to build a loyal audience. He highlights the value of using AI tools like ChatGPT for content repurposing, and encourages agencies to focus on creating high-quality content around crucial keywords.In this episode, you'll learn: Vision for ZenPilot Marketing Low-Hanging Marketing Fruit for Agencies The importance focus on creating one or a few pieces of high-quality content around important keywords. Why you need to invest