This Anthro Life

Beyond the Prototype: Navigating that Fuzzy Area between Ideas and Outcomes with Douglas Ferguson

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Synopsis

Today we talk with Voltage Control president Douglas Ferguson and we're taking you beyond the prototype. If you ever run a design sprint, or even if you simply sat down at your desk to think through a really cool idea for a product or a new podcast or how do we improve something in your neighborhood. You started the design process. The question is, how do you go from a good idea to putting something out into the world? Douglas helps us find out. "You gotta slow down to go fast" - Douglas FergusonVoltage Control president, design thinking facilitator and innovation coach Douglas Ferguson recently published a book called Beyond the Prototype that aims to help teams and organizations (and individuals!) go from generating awesome ideas to implementing them. Over the course of our conversation we cover:the power of systems thinkingseeing variables in the design ecosystemfacilitation as model through systems thinkingThe connections between organizations and society.HR departments using design thinking to point the