This Anthro Life

At long last we are back! In this episode host Adam Gamwell talks with Design Researcher and Strategist Amy Santee. This is one of these conversations that's a few years in the making. Adam has been following Amy's work for a while now both on her blog anthropologizing.com where she writes about anthropology in industry, design and business, on LinkedIn and other social media sites as well as at conferences sharing the good work of doing anthropology in industry. Adam and Amy discuss what Design Research is and how it works, how it aligns and differs from traditional anthropology and ethnography, and how tactics and methods can be applied both in industry or academia. Amy Santee is a design research and strategy consultant who helps teams build products, services and brands through an understanding of people, context and experience. Trained as an anthropologist, Amy uses a human-centered lens to make sense of complex problem spaces and create value for others. She has worked primarily in digital product desig