Road To Seven

From Farmer’s Markets to 3000+ Grocery Stores with Sheena Russell

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Synopsis

“If I have resistance to this business growing as it wanted to, I was stifling the growth opportunities, not only for my own business, but because of all of these really beautiful relationships we have with our farmers and food producers.”-Sheena RussellIf you are building a product-based business, this is an episode you don’t want to miss. I’m interviewing Sheena Russell, the founder of Made with Local, a company on a mission to create delicious, nourishing snacks that connect people with the planet and those who  grow our food.Sheena and I discuss how important it is to develop strategic local partnerships, and when to exit partnerships when they no longer serve your business. Sheena also takes us through what it’s like to start out at farmer’s markets, and scale into over 3000 grocery stores across North America – no small feat!We also discuss the process of scaling and raising capital, and what that means for the growth of Made Local. So if you’re ready for some actionable steps to grow your product busin