Success Agent

Find the Perfect Price: A Step-by-Step Guide to a Successful CMA

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Synopsis

By now, you probably know that online home valuations are not always super accurate. Even with the unique information we have access to as agents, you can’t rely on these tools to price your clients’ homes. If you suggest a bad price, it could tank their transaction and cost you your commission. That’s why most real estate experts do a comparative market analysis (CMA) to find what a home will actually sell for. If you’re new to the business or need a refresher on how to do these the right way, don’t worry. Here are a few steps you can take to calculate an accurate CMA like a pro: 1. Get the facts. One of the advantages CMAs have over online valuations is that you can factor in the unique features of a property. Get to know everything about the home, from the square footage, the age, the number of beds and baths, and anything else that might affect its value. You might even suggest to your client to do a pre-home inspection so that you can get as much information as possible. 2. Find good comps. Once you unde