Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

  So until you get there, definitely you should not automate and scale think because your reputation is behind the line here. - Wissam Tabbara Tech-savvy CEO Wissam Tabbara reimagines sales with AI, aiming to revolutionize customer interactions while navigating the delicate balance of human expertise and automation. Wissam Tabbara, a true technologist at heart, found himself deeply immersed in the ever-evolving journey of sales and B2B customer interactions. He realized that what worked in the past was no longer as effective, leading him to ponder how technology could be harnessed to solve these challenges at scale. This sparked the birth of Truebase, Wissam's brainchild, aimed at leveraging AI in sales to enhance efficiency and personalize customer interactions at the top of the funnel. His passion for engineering and systematic thinking led him to explore the intersection of revenue and AI, seeking ways to streamline processes and empower sales professionals with technology. Wissam's journey is n