Planet Money
The Gecko Effect
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:27:38
- More information
Informações:
Synopsis
Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey here
