Podcast Talent Coach

CREATING A POWERFUL PODCAST MESSAGE Your message can be powerful when you clearly understand whom you're targeting. A message designed for everyone reaches no one. MIXED MESSAGE I was on a podcast strategy call with two nurses the other day. They help healthcare practitioners decrease anxiety and stress, calm down their inner voice and enjoy life. Their goal is to bring resilience to humanity. Part of their curriculum is continuing education for healthcare providers. As we talked, we realized most of their clients are nurses. Though doctors and other healthcare providers can benefit from their content, nurses make up the majority of the revenue. We often get scared of losing a client. People tell me, "Yeah, but I can help them, too." I understand you can help everyone. However, you don't have enough time to help everyone. You also don't have enough time and money to market to everyone. The biggest problem with trying to help everyone is the clarity of your message. CLEAR RESULT If these two try to create cont