On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening. About Tom Webster Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education, and connections. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike. Tom has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series, Share of Ear®, and The Podcast Landscape. Additionally, he has led hundreds of aud