Boost Your Boutique With Emily Benson

0:51.0 Our promise to you today is that we hope you will open your mind to adding more plus size to your retail store as a vendor and how to do it in a way that's going to make you money.3:08.6 I think sizing is one of the most challenging aspects of the plus size and extended market.3:36.7 Extra large is not plus size. No. So there's a different size grade to the plus size demographic. So a 1x is not the same as an extra large and that's a huge misconception. 6:33.4 Size grading is crucial. 7:26.7 If you are offering plus size, don't charge me extra. You don't charge the customer that's buying from extra small to extra large any different when she buys that size wrap. 8:42.5 I think as a retail community, we really need to push vendors to take more risks  in the plus size community.10:56.4 I hear these questions all the time. So,  I brought plus size into my store, Ashley. It's not selling. Why isn't it selling? Because the plus size girl is not going into your store because you've e