Vacation Rental Success

VRS554 - From Tape Charts to Technology: A 30-Year Journey with Valerie Hawkins of Perdido Realty Vacations

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Synopsis

This episode is sponsored by Lodgify, an all-in-one solution that will help you start, manage, and grow your short-term rental business. > Click here to visit Lodgify.com to start your free trial today In a thirty-year period, every industry will show massive change and it takes resilience, toughness, and a lot of flexibility to navigate through it in the way Valerie Hawkins has done with Perdido Realty. Valerie has been a prominent figure in the vacation rental business since 1994. Starting with just three properties, she has grown her business to 167 units, focusing on the importance of trust with property owners, guests, the local community, and her team. From the early use of paper catalogs to the current implementation of advanced property management systems. Valerie stresses the importance of adapting to new tools to improve efficiency but also underscores the necessity of keeping personal interactions at the forefront of guest services. She shares her experiences with implementing the Entrepreneurs Op