Global Goalscast

Welcome to another inspiring episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self. In this episode, we are thrilled to feature Rita Ferro, the President of Disney Global Advertising, who shares her insights and experiences, which enabled her to become the most senior Latina at The Walt Disney Company. In our conversation with Rita, you’ll discover three essential takeaways to empower your career trajectory: How to advocate for yourself: Rita emphasizes that self-advocacy is not just an annual event but an ongoing conversation. It’s about consistently demonstrating your value, showcasing the results you've achieved, and articulating your future aspirations while reaffirming your commitment to your organization. Why marketing and advertising are particularly well-suited for Hispanics: Rita highlights how this field perfectly marries creativity with business acumen, offering a dynamic, rewarding, and lucrative career path that is both fun and impactful. How to make the most out of yo