Women Who Execute With Jen Vazquez

Send us a Text Message.Today, we have a very special guest, Rhea Allen, President/CEO, and Co-Founder of Peppershock Media. Rhea is a true expert in the field of marketing. She's known for her dedication to crafting compelling messages that get results. Rhea's extensive experience includes being an integrative marketing consultant, a national presenter, an adjunct marketing professor at Boise State University, a keynote speaker, and the host of a popular podcast.Peppershock Media works with companies ranging from Fortune 9 to Fortune 100, helping build their brands and bottom lines. Here are the topics covered: How Rhea get started Rhea covers what ROMI stands for, and how can businesses effectively measure their marketing campaign's return on investment (ROI)? Why are marketing audits important, and what does a typical marketing audit process involve? Understanding customer acquisition cost and customer lifetime value? Rhea shares some key performance indicators (KPIs) that businesses shou