Franchise Canada Chats

S8E3 | WSI Digital: Artificial Intelligence in Franchising with Robert Mitchell

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Synopsis

“This is the worst version of AI you’re going to see,” says Robert Mitchell on the future improvements of digital intelligence and language learning models. "Six months from now, it'll be blowing you away." Mitchell is the chief AI officer for WSI Digital Marketing, which is adding artificial intelligence performance tools to their digital solutions toolbox. On this episode of Franchise Canada Chats, looking into how WSI deploys AI resources in its consulting, how it tracks its franchisees’ success, and more upcoming tech trends for the franchise industry!