Jim Hightower's Radio Lowdown

Hear Corporate America’s New Euphemisms for Gouging You

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Synopsis

We should pay attention to corporate America’s fluctuating wordplay, for their frequent contortions of language disguise ploys to dupe, confuse, and rip off us hoi polloi – i.e., their customers. For example, here’s a mouthful that’s been gaining popularity among manufacturers of food products: