Agency Journey

The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban

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Synopsis

"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast."Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on using podcasts strategically to grow your business and generate leads. He emphasizes the importance of focusing on benefits over features, creating a great guest experience, and using different podcast formats to build trust and drive sales.This episode will be a great listen for agency owners looking to leverage podcasting for growth; podcast hosts seeking to monetize their shows more effectively; as well as business leaders wanting to establish thought leadership in their niche.Episode Insights: