Matt Brown Show

MBS689- Secrets of #Fail: The Building and Failing of Africa's Best Tech Startup (Secrets of #Fail 75)

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Synopsis

Welcome back to another captivating episode of The Matt Brown Show! In this unique edition, Matt Brown takes center stage to share his personal story of failure in the "Secret to Fail" series. Delving into his story of failure, Matt takes us back to when he founded his previous company, Digital Kungfu, in South Africa. Initially serving a diverse range of clients, Matt realized the potential in narrowing their focus to the technology space. Inspired by renowned author Christopher Lockhead and his books "Play Bigger" and "Niche Down," Map took the leap and successfully carved out a niche for Digital Kungfu in the technology industry.With an unbeatable operating model, Digital Kungfu thrived, expanding its reach from Cape Town to Cairo and even the United Arab Emirates. Revenue doubled every year for three consecutive years, and the company established strong relationships with major distributors. However, as growth opportunities within existing relationships diminished, the compan