Matt Brown Show

It was 2007. The recession has not yet hit and markets were booming. Autotrader sold 108,000 copies of their print magazine but magazine sales started to decline. This sparked a journey of the re-invention of Autotrader from a print only play into digital and tech business - against the advice of highly paid consultants. Today Autotrader makes R185 million from digital revenue. In this episode we unpack the story of this pivot and what George Mienie, the CEO of Autotrader learnt in the process. Power episode. Support the show