The Entrepreneur's Solution: Business Tips | Wealth | Lifestyle | Entrepreneur | Success

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, shares with us the framework and the tools so that you can build a lead magnet that converts. If you do not get it right, we're going to end up with a bunch of lookie-loos, we are in a situation where there's literally no traffic and we don't even get that first date with our audience. But if we get it right, qualified people will be attracted to our content, they even share it and you end up with courtship which is a trusting and loyal relationship. The 3 key principles that you need to know: They are looking for something It solves a specific problem It highlights a bigger solution The Lead Magnet Pillars The objective here is to get something that actually attracts and converts. There are 3 keys to it: Educate: They got to feel that it’s going to educate them. There should be information that is useful. The easily digestible content that you provide should empower them. Engage: It