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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, discusses how we can communicate effectively and shift people’s thinking. To get your point across to someone else’s mind you have to communicate in a way that is consistent and its effectiveness is measured by the results you get. The challenges that we face if we don’t get this right is that we’re not heard, we have no impact and ultimately we end up not being fulfilled. On the other hand, if we get it right, it is music to our ears, and in the process you can shift people’s thinking and build a movement. Here are the important things that you need to know: Forget your bias and communicate beyond it to get your point across. Need to touch all of the preferences and perspectives out there. Use the right tools to bring it to life. The Communication Pathways In this framework, in the center of it all is insight. Then you will find detail thinkers versus big thinkers on the top and bottom respectively.