The Entrepreneur's Solution: Business Tips | Wealth | Lifestyle | Entrepreneur | Success

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, continues the discussion from the last one and moves the topic toward scaling and leveraging your expertise. Scaling and leveraging are two different things. Scaling a business means you are growing everything in it from the cost structure to revenue and turnover. Leveraging your practice means growing your top and bottom line without even impacting the cost structure. What We Can Scale Marketing: You can create an automated process to scale your marketing. Another way to do it is by sequencing in which you get to know your customer base and slowly move up from there. The final way to do it is with the help of replays in which a single content will be used to serve people in different ways. System: Repetitive tasks can be systematized. You can make it framework driven or create step-by-step processes which can run on a regular basis. Duplication: It’s about duplicating what you know. Put yourself in d